剑桥标准商务英语教程

出版时间：2006-12  出版社：群言出版社  作者：本社  

内容概要

剑桥标准商务英语教程》（Cambridge Business Benchmark）共由三个级别构成，分别对应BEC考试的三个级别：初级（Preliminary）、中级（Vantage）、高级（Higher）。每一级别又包含学生用书（四色印刷，书中附有录音光盘）、教师用书、自学手册。　　本套教程内容真实丰富，贴近当今的商业社会。就语音素材而言，其中的受访者全部是现实生活中的商业人士。Brook-Hart教授从最初长达12小时的采访样带中精选出含TESCO, Tea UK, Espresso, Disney Channel, MediaCom等国际知名企业普通员工或高管访谈的片段，奉献给读者。就文字素材而言，来自the Economist等著名财经媒体的文章更是比比皆是。

书籍目录

AcknowledgementsIntroductionHuman  resources　Unit 1: Staff development and training　Unit 2. Job descriptions and job satisfaction　Unit 3: Letters of enquiry and applications　Unit 4: Telephone skillsMarketing　Unit 5: Promotional activities and branding　Unit 6: New product development　Unit 7: A stand at a trade fair　Unit 8: Establishing relationships and negotiatingStarting new business activities　Unit 9: Going it alone　Unit 10: Financing the start-up　Unit 11: Starting up in a new location　Unit 12: Presenting your business ideaBusiness travel　Unit 13: Business hotels and sales conferences　Unit 14: Business conferences　Unit 15: Reports　Unit 16: Business meetingsNew technologies, innovation and change　Unit 17: New technologies and change　Unit 18: Using the Internet　Unit 19: A staff survey　Unit 20: Offshoring and outsourcingCustomer relations　Unit 21: Customer loyalty　Unit 22: Communication with customers　Unit 23: Corresponding with customers　Unit 24: A business seminarExam skills and Exam practice

用户评论 (总计2条)

•   这本书几乎没有任何价值,里面的内容就是学生用书后面的答案,根本没用新意.还是最贵的一本书,就是翻版印刷,买了我就放一边,根本没用,和学生用书的质量和价值天壤之别.
•   whocanhelpmetocheckthisissue,itisveryurgentformeorcanyoutellmewhenarrieve,tks