SUPERCONNECT 超级沟通

出版时间：2010-6  出版社：人民出版社  作者：Koch, Richard  页数：286  

内容概要

Networks rule the world. Take an organization of any kind: a corner shop, a new venture, a gang of drug traffickers, the United Nations, Google, the place you work. They are all networks, with their own rules and values and ways of communicating. Everybody belongs to networks and they make a huge difference to our lives - to our happiness and to our opportunities. As the world becomes more densely populated, the connections between us are expanding in ever more intricate ways - via the web, mobile phone technology and global media. How does this affect us? And how can we make the most of these connections? SUPERCONNECT looks at how the successful and fortunate few behave - and shows that if you want to be one of them, you have to play by the network rules.

书籍目录

Authors' NotePreface1　Authors of Our Own Success?2  Do You Live in a Small World?3　The Strength of Weak Links4　The Superconnectors5　Heaven, Hell and Hubs6　Cyberspace - Brave New World?7　Rolodex Poulette8  Hub to Hub9　The Network Structure of Ideas10　Network Stars11　The Business of Weak Links12　Poverty, Urban Renewal and Gangsters13  A Network SocietyAcknowledgementsEndnotesIndex