商务英语应用文写作

出版时间：2010-9  出版社：科学出版社  作者：施晓燕，李红　主编  页数：191  

内容概要

本教材比较系统地介绍了商务英语信函写作和商务英语常用文体写作的基本知识。其中涉及商务信函写作的第一部分11个单元，主要按商务贸易流程中各个环节的顺序编写；第二部分5个单元包含了商务电子邮件、备忘录、会议纪要、报告、合同等商务英语中常用的主要文体。本书将写作知识和技巧的介绍与学生写作技能的培养相结合，为学生提供了大量的范文、词汇和常用例句，以有效地提高学生的实际语言运用能力。    附录部分包括常用商务英语缩略语和常用电子邮件缩写词、首字母组合和行话。    本书适合高等院校英语、工商管理和经济管理类专业使用，也可供对外经贸业务人员和各类涉外企业人员参考。

书籍目录

PART Ⅰ  Business CorrespondenceUnit1  Fundamentals of Business Letter Writing  1.1  Language Style and Tone of Business Writing  1.2  Essential Principles of Business WritingUnit 2  The Components and Layout of the Business Letter  2.1  The Components of the Business Letter  2.2  The Layout of the business letter  2.3  The Layout oft_he EnvelopeUnit 3  Status/Credit Inquiries and Replies  3.1  Introduction to Status/Credit Inquiries and Replies  3.2  Sample LettersUnit 4  Establishment of Business Relations  4.1  Introduction to Letters of Establishing Business Relations and Replies  4.2  Sample LettersUnit 5  Inquiries and Replies  5.1  Introduction to Inquiries and Replies  5.2  Sample LettersUnit 6  Quotations, Offers and Counter-Offers  6.1  Introduction to Quotations, Offers and Counter-Offers  6.2  Sample LettersUnit 7  Orders and Replies  7.1  Introduction to Orders and Replies  7.2  Sample LettersUnit 8  Payment and Settlement  8.1  Introduction to International Payments  8.2  Letters Concerning Payments  8.3  Sample LettersUnit 9  Packing and Shipment  9.1  Introduction to Packing and Shipment  9.2  Sample LettersUnit 10  Insurance  10.1  Introduction to Insurance  10.2  Letters Concerning Insurance  10.3  Sample LettersUnit 11  Complaints/Claims and Adjustments  11.1  Introduction to Complaints/Claims and Adjustments  11.2  Sample LettersPART Ⅱ  Other Practical Business WritingsUnit 12  E-mail Writing  12.1  Introduction to E-mail Writing  12.2  Sample E-mails for Business CommunicationUnit 13 Memo Writing  13.1  Introduction to Memo Writing  13.2  Sample MemosUnit 14  Minutes Writing  14.1  Introduction to Minutes Writing  14.2  Sample MinutesUnit 15  Business Report Writing  15.1  Introduction to Business Report Writing  15.2  Types of Reports  15.3  Sample ReportsUnit 16  Contract Writing  16.1  Introduction to Contract Writing  16.2  Sample ContractsAppendix Ⅰ  常用商务英语缩略语Appendix Ⅱ  常用电子邮件缩写词、首字母组合和行话References

用户评论 (总计12条)

•   可以好好提高英语商务写作能力
•   老师要求买的课本，正好当当有卖。书不错，送货很快
•   很有用,内容丰富
•   老师推荐的，除了一些小错误外都挺好的
•   跟我们需要的一样
•   还不错，就是书有点被压了。。有点弯。。
•   这本书不错 跟学校所需要的教材一模一样
•   老师让买的教材，也就这样，还行，没什么大感觉
•   不错，是老师要求要买的，很实用！
•   内容得体，通俗易懂
•   书很不错，希望价格能再便宜一点
•   当教材的 满页的语法错误 别的还好