新编商务英语精读

出版时间：2004-8  出版社：高等教育出版社  作者：张逸 编  页数：338  

前言

　　经过全体编者的努力和辛勤劳动，《新编商务英语精读》终于付梓了。这是一套将培养英语语言能力与学习商务英语知识相结合的新教材，使用对象是商务英语专业的学生以及广大英语爱好者。对于语言能力，英语教学界已基本达成共识：语言能力应包括语言知识和交际能力。语言知识包括语音、词汇、语法等关于语言系统方面的知识；交际能力是运用语言的能力，即如何开始谈话，如何结束谈话，在各类言语事件中应谈什么话题以及如何在各种不同的语境中，恰当地实施各种语言行为（如请求、道歉、邀请等）的能力。本书通过循序渐进的方式，使学生逐步掌握系统的英语语言基础知识，同时也注重培养学生的交际能力，为此我们精心设计了许多小组活动，为学生营造各种话语环境，使他们能够把所学的知识运用于各种日常交际活动和商务活动中。考虑到本书的使用对象，我们尽可能地寻求语言能力培养和商务英语知识学习的最佳结合点，即在培养学生英语语言能力的同时，让学生熟悉各种商务活动，了解相关的商务知识，这是本书的一大特色。基于此，本书为学生提供了许多商务方面的阅读材料，内容涵盖企业管理、经贸、金融、证券、国际贸易、商业文化、旅游等各个领域，使学生在学习语言的同时，也掌握必要的商务知识。可以说，在将语言知识、交际技能、文化背景知识和商务知识融于一体方面，本教材作了大胆的尝试。

内容概要

　　《新编商务英语精读（第1册）（学生用书）》共10个单元，每单元由阅读Ⅰ，阅读Ⅱ以及扩展性练习组成。全书旨在寻求语言能力培养和商务英语知识学习的最佳结合点，即在全面培养学生英语语言综合能力的同时，熟悉各种商务活动，了解商务方面的知识。

书籍目录

Unit 1 Essentials of Business.Reading Ⅰ The Nature of BusinessReading Ⅱ TradingExtended ActivitiesPhonetic Drills： Front Vowels (前元音)Function and Structure, Meeting PeoplePractical Reading:TimetableAdditional VocabularyBusiness World： Fortune Global ForumHumor TimeUnit 2 MarketingReading Ⅰ Marketing and PromotionReading Ⅱ Markets, Demand and SupplyExtended ActivitiesPhonetic Drills ： Central Vowels (中位元音)Function and Structure, Introducing PeoplePractical Reading： Price ListAdditional VocabularyBusiness World ： The Marketing Mix ( 营销策略 )Humor TimeUnit 3 CareerReading Ⅰ The Modern Servant —NannyReading Ⅱ The GardenerExtended ActivitiesPhonetic Drills ： Back Vowels (后位元音)Function and Structure ： Expressing and Responding to ThanksPractical Reading： Business CardsAdditional VocabularyBusiness World: What Does an Employer Do?Humor TimeUnit 4 Jobs and OccupationsReading Ⅰ Personal Progress and Job-hoppingReading Ⅱ Bransons New Route to More JobsExtended ActivitiesPhonetic Drills: Closing Diphthongs (合口又元音)Function and Structure: Describe Ones OccupationPractical Reading: Job AdvertisementAdditional VocabularyBusiness World: The Most Promising Jobs in the 21st CenturyHumor TimeUnit 5 Eating HabitsReading I Changing Life-style and New Eating HabitsReading IT British FoodExtended ActivitiesPhonetic Drills : Centering Diphthongs ( 集中双元音)Function and Structure: Ordering a MealPractical Reading: MenuAdditional VocabularyBusiness World: Business MealsHumor TimeUnit 6 JewelryReading Ⅰ Diamond-cutter EphraimReading Ⅱ DiamondsExtended ActivitiesPhonetic Drills: Consonants (辅音) —Plosives (爆破音)Function and Structure: ApologizingPractical Reading: A Catalogue of RingsAdditional VocabularyBusiness World: Source of GemsHumor TimeUnit 7 Body LanguageReading Ⅰ Body Language: Ownership GesturesReading Ⅱ GestureExtended ActivitiesPhonetic Drills: Consonants (辅音) Fricatives (摩擦音) and Affricatives (破擦音)Function and Structure: Making InvitationsPractical Reading: Program ScheduleAdditional VocabularyBusiness World: Important Cultural Issues ( Ⅰ )Humor TimeUnit 8 MannersReading Ⅰ A World Guide to Good MannersReading Ⅱ Good Manners, Good BusinessExtended ActivitiesPhonetic Drills: Consonants —— Nasals ( 鼻辅音)Function and Structure: Asking for, Giving, and Refusing to Give PermissionPractical Reading: Comparing Different CulturesAdditional VocabularyBusiness World= Important Cultural Issues ( Ⅱ )Humor TimeUnit 9 Telephone CallsReading Ⅰ Miss Manners Wrings the BellReading Ⅱ TelephonesExtended ActivitiesPhonetic Drills: Consonants —Laterals (舌侧音) andFrictionless Continuant (非摩擦持续音) /r/Function and Structure: Making Telephone CallsPractical Reading: Yellow PagesAdditional VocabularyBusiness World: Twelve Telephone TipsHumor TimeUnit 10 Air TravelReading Ⅰ Getting to the AirportReading Ⅱ ReservationsExtended ActivitiesPhonetic Drills: Semi-vowels ( 半元音)Function and Structure: Booking Flight TicketsPractical Reading: Flight ScheduleAdditional VocabularyBusiness World: Major International AirlinesHumor TimeAppindex Ⅰ New WordsAppindex Ⅱ ExpressionsAppindex Ⅲ Word StudyAppindex Ⅳ Special Use