商务英语阅读

出版时间：2010-3  出版社：高等教育出版社  作者：中等职业学校职业英语教材编写组 编  页数：259  

内容概要

　　目前国内适合中等职业学校使用的商务英语教材不多，教师普遍反映很难找到适用的教材。为了满足教学需要，我们根据中职商务英语类专业学生的实际水平和其未来就业岗位对于英语应用能力的要求编写了本系列教材。

书籍目录

What's the Business For?Company OrganizationEstablishing Business RelationsBusiness CommunicationTask 1Customer ServiceHow to Win over CustomersHuman ResourcesCorporate CultureTask 2 MarketingProduct and PriceBusiness ReportInternational TradeTask 3Technology and ChangeBankingElectronic BusinessWinning StrategiesTask 4Appendix Glossary

章节摘录

　　The expression benchmarking has become one of the fashionable words incurrent management discussion. The term first appeared in the United States inthe 1970s but has now gained worldwide recognition. But what exactly does itmean and should your company be practicing it？One straightforward definition of benchmarking comes from Chris Tethermanaging director of a New Zealand-based consultancy firm specializing in thisarea. "Benchmarking involves learning about your own practices， learning aboutthe best practices of others， and then making changes for improvement that willenable you to meet or beat the best in the world." The essential element is notsimply imitating what other companies do but being able to adapt the best ofother firms' practices to your own situation.Companies can use benchmarking to inject an element of imagination andcommon sense into their search for progress. It is a process which forcescompanies to look closely at those activities which they may have been taking forgranted and comparing them with the actives of other world-beating companies.Selfcriticism is at the heart of the process although in some cases this may upsetmanagers who are reluctant to question long established practices. 　　......