商务英语听说（上）

出版时间：2010-12  出版社：高等教育出版社  作者：陈准民，陈建平　主编，唐桂民，郭桂杭　分册主编  页数：265  字数：389000  

内容概要

　　本书是为培养高等院校的英语+专业（如商务管理、国际贸易、国际经济法、国际金融等）以及专业+英语等复合型涉外人才而专门开设的复合型课程，旨在培养学生在各种商务环境下熟练运用英语知识与技能的能力。
本教程为《商务英语听说(第2版)》上册，以高等院校英语专业新教学大纲所规定的复合型涉外人才的培养为依据，以简洁易懂的语言生动、系统地介绍了涉外商务活动中常用的英语对话和技巧。本着“在商务环境中学习语言，通过语言提高商务知识与技能”的宗旨，编者唐桂民、郭桂杭在教程中为学生提供了各种商务英语听说情景，让学生有充分的机会将商务知识与技能以及语言知识与技巧融会贯通，为将来更好地从事跨文化商务交际奠定良好的基础。

书籍目录

Unit 1  Job interview
Unit 2  Working in the Company
Unit 3  Jobs and Responsibilities
Unit 4  Company Presentation
Unit 5  Product Presentation
Unit 6  Business Travel (1)
Unit 7  Business Travel (2)
Unit 8  At the Meeting
Unit 9  Business Dinner
Unit 10  Company Results
Unit 11  Office Automation
Unit 12  After-work Activities
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章节摘录

　　Our unique role as the innovator and leader in oar industry enables US tO driveconsistent.10ng.term profitable growth.In 2008：we added$2.3 billion of incrementalrevenue to reach$18.6 billion-up 14 percent year over year with growth in everyregion and every business unit.Gross margins improved more than a percentage pointto a new record high of 45％，and earnings per share grew 28 percent.We increased ourreturn on invested capital by 250 basis pointsl，increased dividends by 23％，and boughtback$1.2 billion in stock.　2008 was a very good year.As we enter fiscal 2009 we are well-positioned for thefuture.The NIKE brand continues to grow in relevance and influence.We’re focusedon six key categories-runnin‘g。basketball，football，men’s training，women’S trainingand sportswear.Each category team is immersed in its sport’S culture，connecting withconsumers and building deep relationships.Theser connections are the source of insightswe use to create the innovative products that fill our pipeline.NIKE is a premium brand，and we earn that reputation by delivering experiences that surpass the expectations ofour consumers.　　Our portfolio of brands also continues to grow.Converse iS mid-way through its100th anniversary celebration.This brand delivered its best year ever in fiscal 2008 andcontinues to grow in the U.S.and in the key emerging markets of China,Russia and Brazil.Hurley and Cole Haan alSO had record years for revenue and pre-tax income.And NIKE GOlf increased revenue and pre.tax income as we continue tO deliver innovationand widen our lead as the largest apparel brand in the golfindustry.

用户评论 (总计1条)

•   这本书是老师介绍买的，比起旧版增加了一些内容，如一些会用得上的句子。