市场营销战略第五版

出版时间：2002-03  出版社：机械工业出版社  作者：David W.Cravens  

书籍目录

PART I
BUSINESS AND MARKETING STRATEGIESCHAPTER 1
MARKETING STRATEGY AND PLANNINGCHAPTER 2
BUSINESS STRATEGY AND COMPETITIVE ADVANTAGECASES FOR PART IPART II
MARKETING SITUATION ANALYSISCHA