电子商务英语

出版时间：2003-1  出版社：机工  作者：杨伶俐  页数：150  字数：246000  

内容概要

本书为电子商务专业英语教材。全书共分15章，涉及电子商务技术、管理和应用的各个方面。书中配有详细的中英文注解以及练习，有利于教师组织教学，也可供自学参考之用。通过对本书的学习，学习者能扎实地掌握电子商务专业英语词汇和专业的表达方式。本书可供大专院校电子商务及相关专业的学生使用。

书籍目录

出版说明前言Chapter One Introduction to E-commerce  What Is E-commerce?  Scope of E-commerce  Evolution of E-commerce  Key Drivers of E-commerceChapter Two Traditional Commerce vs.E-Commerce  Roles of Buyers and Sellers in Traditional Commerce  Comparison between Traditional Commerce and E-commerncChapter Three Advantages and Limitations of E-commerce  Advantages of E-commerce  Limitations of E-commerceChapter Four The Internet and the World Wide Web  ……Chapter Five Intranet and ExtranetChapter Six Electronic Data InterchangeChapter Seven Types of E-CommerceChapter Eight Value Chains in E-commerceChapter Nine Electronic Banking and PaymentChapter Ten Marketing and Advertising on the WebChapter Eleven How the Internet Affects Certain industriesChapter Tweleve Security concernsChapter Thirteen Legal Aspects of E-commerceChapter Fourteen Taxation and E-commerceChapter Fourteen Taxation and E-commerceChapter Fifteen The Future of E-commerceReference Key to the ExercisesBibliography