商务英语听说

出版时间:2010-1  出版社:机械工业出版社  作者:马文冰 主编  页数:182  

前言

  听力和口语在职业学校的外语教学中一般被当作技能训练来处理。教师更多地把时间放在了阅读和写作的教学上。学生在英语学习中也是重读写、轻听说。这种思想实际上忽略了听力在四项技能中的重要作用。  英语是表音文字,与表意文字,如中文,有很大的差别。如果说中文是用眼睛来学的,那么英语就应该用耳朵来学。现代英语教育理论认为,人的头脑对语音的记忆能力和识别能力往往大于对文字的认读能力。储存在头脑中的语音信息,写出来就是文章,说出来就是口语。识读的文字与头脑中的语音相匹配,则能理解所读的词句及文章,反之,则会出现阅读困难。  听英语的过程大概都是从识别单词开始的,再由单词扩展到词组和句子。本书的编写就遵循着这个规律:首先,将生词或重点词放在句子中,让学生辨音;接下来,让学生在熟练识别单词的基础上识别句子;最后,把重点句子放在文章中,让学生在正常语速的信息流中,辨别所列出的句子。如果单词是点,句子是线,那么接下来的就是面,即对整个篇章的理解。这样一来,从点到线再到面,逐步突破听力难关。学生的进步也在这个过程中从点到面地展开。由于我们的任务布置得清晰、明确,而且任务量不大,同学时刻可以感受到自己的进步,很有成就感。  听的目的不仅是为了应付考试,而且是为了完成工作任务,进行功能交际。口语的训练一方面要强调对语言的记忆能力,另一方面要强调将一些记住的资料重复出来,在不断的模仿练习中培养说英语的能力和兴趣。我们认为,英语的听和说是一个硬币的两面,听是输入,说是产出,二者相互联系、密不可分。现代英语教学强调的是交际教学法,更加注重对听说能力的培养。

内容概要

现代英语教学强调的是交际教学法,更加注重对学生听、说能力的培养。本书基于先进的英语教学理论,从学生就业和发展的需要出发,把听与说融合在一起。从教学实践和学生掌握情况来看,这种思路是卓有成效的。    本书分为日常用语、商务流程、相关行业用语三个模块。日常用语模块从找工作开始到办公室英语,进入工作状态后,分别介绍了接机、安排日程、宴请、观光和送别等内容。商务流程模块包括产品介绍、报盘和发盘、定价、支付方式、包装、保险、运输和合同等内容。相关行业用语模块包括会议、会展及营销英语等内容。    本书可作为国际商务专业和商务英语专业的教材,也可作为相关人员的参考用书。

书籍目录

前言Module1  Everyday English Unit 1  Finding a Job  Part A  Words and Expressions  Part B  Sample Talk  Part C  After-class Practice  Part D  Listening Practice  Part E  Extra Exercises  Part F Unit2  Office English  Part A  Words and Expressions  Part B  Sample Talk  Part C  After-class Practice  Part D  Listening Practice  Part E  Extra Exercises  Part F Unit3  Picking up the Customer at the Airport  Part A  Words and Expressions  Part B  Sample Talk  Part C  After-class Practice  Part D  Listening Practice  Part E  Extra Exercises  Part F Unit4  Making an Agenda  Part A  Words and Expressions  Part B  Sample Talk  Part C  After-class Practice  Part D  Listening Practice  Part E  Extra Exercises  Part F Unit5  At a Dinner Party  Part A  Words and Expressions  Part B  Sample Talk  Part C  After-class Practice  Part D  Listening and Practice  Part E  Extra Exercises  Part F Unit6  Touring with the Customer  Part A  Words and Expressions  Part B  Sample Talk  Part C  After-class Practice  Part D  Listening Practice  Part E  Extra Exercises  Part F Unit7  Seeing off Warmly  Part A  Words and Expressions  Part B  Sample Talk  Part C  After-class Practice  Part D  Listening Practice  Part E  Extra Exercises  Part FModule2  Business Procedures Unit8  Product Presentation  Part A  Words and Expressions  Part B  Sample Talk  Part C  After-class Practice  Part D  Listening Practice  Part E  Extra Exercises  Part F Unit 9  Inquiry and Offer  Part A  Words and Expressions  Part B  Sample Talk  Part C  After-class Practice  Part D  Listening Practice  Part E  Extra Exercises  Part F Unit 10  Price  Part A  Words and Expressions  Part B  Sample Talk  Part C  After-class Practice  Part D  Listening Practice  Part E  Extra Exercises  Part F Unit 11  Terms of Payment  Part A  Words and Expressions  Part B  Sample Talk  Part C  After-class Practice  Part D  Listening Practice  Part E  Extra Exercises  Part F Unit 12  Packing  Part A  Words and Expressions  Part B  Sample Talk  Part C  After-class practice  Part D  Listening Practice  Part E  Extra Exercises  Part F Unit 13  Insurance  Part A  Words and Expressions..  Part B  Sample Talk  Part C  After-class Practice  Part D  Listening Practice  Part E  Extra Exercises  Part F Unit 14  Shipping  Part A  Words and Expressions  Part B  Sample Talk  Part C  After-class practice  Part D  Listening Practice  Part E  Extra Exercises  Part F Unit 15  Signing a Contract  Part A  Words and Expressions  Part B  Sample Talk  Part C  After-class Practice  Part D  Listening Practice  Part E  Extra Exercises  Part FModule 3  English in the Relative Fields Unit 16  AtaMeeting  1  Part A  Words and Expressions  Part B  Sample Talk  Part C  After-class Practice  Part D  Listening Practice  Part E  Extra Exercises  Part F Unit 17  Marketing andPromotion  Part A  Words and Expressions  Part B  Sample Talk  Part C  After-class Practice  Part D  Listening Practice  Part E  Extra Exercises  Part F Unit 18  Signing up fora        Trade Show  Part A  Words and Expressions  Part B  Sample Talk  Part C  After-class Practice  Part D  Listening Practice  Part E  Extra Exercises  Part F

章节摘录

  One of Chinas greatest treasures is her long, rich history. As early as 1.7 million years ago, the earliest humans evolved on this land. The first dynasty, the Xia Dynasty, dates to about the 21st century BC. For 4,000 years, feudalism was the dominant economic and cultural model. Then, in 1911, the revolution led by Sun Yatsen brought the monarchy to an end. On October 1st, 1949, modern China was founded as the Peoples Republic of China. Since then, China has developed independently and vigorously. Most recently, reform and opening-up policy has energized life in China.  China is proud of her many people, long history, resplendent culture and distinctive customs. Among her greatest gifts to the world are the four great inventions (paper, gunpowder, printing and the compass). Chinese arts and crafts, including painting, calligraphy, operas, embroidery and silk, are distinctive and unique. Martial arts, which have only recently begun to enjoy popularity in other parts of the world, have been part of Chinese culture for centuries, and Chinese literature testifies to the countrys rich heritage. And, of course, there is Chinese cuisine, which has been exported to every corner of the globe.

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