实用英语谈判口语

出版时间：2008-6  出版社：电子工业出版社  作者：田南生 编  页数：185  

内容概要

　　《21世纪高等职业教育文秘类规划教材·任务驱动与项目导向系列：实用英语谈判口语》集口语交际与商务谈判技巧于一体，侧重跨文化交际知识的培养。教材中生动丰富的教学案例增加了语言、文化知识和商务谈判技巧的信息输入量，一方面突出了谈判口语课程的商务谈判技巧，另一方面强化了口语交际能力，让学生在牢固掌握国际贸易理论与实务基础知识的条件下，能够流利地使用英语解决商务谈判中的实际问题。　　《21世纪高等职业教育文秘类规划教材·任务驱动与项目导向系列：实用英语谈判口语》主要作为文秘、市场营销、国际贸易等经管贸易专业学生的专业教材，同时也能够满足商务英语专业学生的学习需求，还供从事外贸工作的专业人士参考和学习。

书籍目录

Unit 1 Receiving GuestsTypi al DialoguesUseful ExpressionsA Notes tocthe DialoguesB Related SentencesCross Cultural LinkscPersonal Space and TouchcExer isesFurther LearningEtiquette for Greeting & Send-offUnit 2 Inquiry and OfferTypical Dialogues Useful ExpressionsA Notes to the DialoguesB Related SemtencesCross Cultural LinksNegotiating Style of ForeignPartnersExercisesFurther LearningGuidelines for Making InquiriesProfessionallyUnit 3 Bargain on PriceBargain on PriceTypical DialoguesUseful ExpressionsA Nores to the DialoguseB Related SentencesCross Cultural LinksTen Cultural Factors ThatInfluence the NegotiationProcessExercisesFurther LearningGuidelines for Making Offers & Counter-offers ProfessonallyUnit 4 Business DinnerTypical DialoguesUseful ExpressionsA Nores to the DialoguseB Related SentencesCross Cultural LinksEating Custom and PracticeExercisesFurther LearningDinner Party EtiquetteUnit 5 PaymentTypical DialoguesUseful ExpressionsA Nores to the DialoguseB Related SentencesCross Cultural LinksAmerican Negotiating StyleExercisesFurther LearningHow to Avoid Conflicts in NegotiationUnit 6 PackingTypical DialoguesUseful ExpressionsA Nores to the DialoguseB Related SentencesCross Cultural LinksColor Preference & Difference in East and West CulturesExercisesFurther LearningThe Basic Principles of NegotionUnit 7 Commodity InspectionTypical DialoguesUseful ExpressionsA Nores to the DialoguseB Related SentencesCross Cultural LinksCompetition & CooperationExercisesFurther LearningPractice of Commodity InspectionUnit 8 Jcense Systemcand QuotaTypical DialoguesUseful ExpressionsA Nores to the DialoguseB Related SentencesCross Cultural LinksSelf-RelianceExercisesFurther LearningQuota SystemUnit 9 InsuranceTypical DialoguesUseful ExpressionsA Nores to the DialoguseB Related SentencesCross Cultural Links……Unit 10 ShipmentUnit 11 Signing the ContractUnit 12 Business TourUnit 13 Claims and SettlementsUnit 14 ArbitrationUnit 15 Calling forca BidUnit 16 Trademarks and PatentsUnit 17 Joint VentureUnit 18 Sole Ageny Appendix参考文献

编辑推荐

　　《21世纪高等职业教育文秘类规划教材·任务驱动与项目导向系列：实用英语谈判口语》特色：一、实用宗旨：丰富案例练习挑战实战技巧；二、强化表述：仿真语境培养自然流畅口语；三、内容饱满：理论与实践的相辅相成，集商务对话、谈判技巧与跨国文化与一册；四、题文呼应：商务与贸易的自然衔接紧扣和教材主题；五、丰富“教学包”免费下载：配备教案、课件、音频、练习答案、课文翻译和教学案例等丰富教学资源。