电子商务专业英语

出版时间：2008-7  出版社：化学工业出版社  作者：徐晓冬 编  页数：95  

内容概要

本书的编写始终贯穿着一切从实用出发的理念，在文章内容、教学要求和信函的写作技巧等方面皆有所创新，并列举了大量来自实际电子商务活动中的原生态选材，包括电子商务的历史、商业模式、成功案例故事、运营机制、发展展望以及网上开店与购物等多方面内容，新颖独特，实践性强，简捷易学。有助于提高学生阅读英文网站的水平和理解英文网站的组织结构，以及如何地道的使用英语处理电子商务活动中的Email、Complain等相关业务。     主要适合于高职高专电子商务、国际贸易等专业师生使用，也可以供电子商务及相关专业从业人员的在职培训和自修提高之用。

书籍目录

Table of Contents Unit 1 Going Close to Ecommerce? E?commerce—It's More Than Buying and Selling? The Interdisciplinary Nature of Ecommerce? The Partnership Between the Internet and BusinessUnit 2 A Brief History of Ecommerce and EDI Standard ? Brief History of Ecommerce ? EDI Standard? Problems Among the Traditional Information Interchange ? Can EDI Solve the Problems? ? How does EDI Work? ? The Benefits of EDIUnit 3 Typical Business Models in Doing Ecommerce ? Ecommerce Models ? B2C:Business to Consumer ? B2B:Business to Business ? C2C:Consumer to Consumer ? G2C:Government to Consumer ? Online AuctionsUnit 4 E?commerce Success Stories? eBayThe World’s Largest Auction Site? Why Can eBay Get Success?Unit 5 The Internet and the World Wide Web? The Internet? The World Wide Web? Differences Between the Internet and World Wide Web? The Web and E?commerceUnit 6 Buying Online? Buying Online? Finding the Good Life on the Internet? Making the PurchaseUnit 7 Doing Business on the Web ? Presale? Taking the Order? Delivering the Products? Postsale49Unit 8Digital Advertising? Listing Your Products on Your Website? Banner Advertising? Promoting Your SiteUnit 9 Email Application in Ecommerce? How to Writting an Email? Inquiry and Quotation? Putting a Purchase Order? Making Complaints66Unit 10Global Ecommerce? Doing Business Anywhere,Anytime? Lowering Geographic Barrier? Asynchronous Worldwide Activities? Online International Business InformationUnit 11 Creating your Web Site? Your Electronic Commerce Web Site? Making Your Web Debut? Components of a Web Site? Website Features82Unit 12The Future of Ecommerce? Ecommerce—the Present? Ecommerce—the Future90Reference

编辑推荐

《高职高专"十一五"规划教材·电子商务专业英语》主要适合于高职高专电子商务、国际贸易等专业师生使用，也可以供电子商务及相关专业从业人员的在职培训和自修提高之用。

用户评论 (总计1条)

•   我认为这本书的阅读起点应该是小学或者初中，因为现在的孩子幼儿园就开始学英语，文章的内容和词汇量，建议初中水平和小学毕业英文功底不错的孩子，都可以阅读，以增加知识储备