MBA实用英语教程(上)

出版时间：2001-9-1  出版社：天津人民出版社  作者：李建东  页数：257页  
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内容概要

本书包括管理学、营销管理、人力资源管理和商务沟通四个单元。每个单元四课书，每课有A、B两篇，使英语语言围绕中心内容在深度和广度上进行扩展，以达到丰富专业语汇的目的。各个章节主题突出，重点概念给予提示，每单元后配有跟踪测试题。

书籍目录

Unit One: Management
Lesson One: Introduction of Management
Lesson Two: Managers
Lesson three: Planning and Organizing
……
Unit Two: Marketing Management
Lesson One: Understanding Marketing management
Lesson Two: Analyzing Marketing Opportunities and Selecting Target             Markets
Lesson Three: Developing Marketing Programs
……
Unit Three: Human Resource Management
Lesson One: Basics of Human Resource Management
Lesson Two: Strategic HRM and HR Planning
Lesson Three: Membership
……
Unit Four: Business Communication
Lesson One: Foundations of Business Communication
Lesson Two: Information control System
……
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