基础经济管理专业英语

出版时间：1998-08  出版社：北京大学出版社  作者：戴贤远  页数：260  字数：227000  

内容概要

本书参照美国MBA(工商管理硕士)的基础课的内容，即微观经济学、宏观经济学、决策统计、管理信息系统、生产管理、市场学、财务管理和组织行为学为基础，而编写的专业英语教材，核心部分为国际经济与国际商业，也包括货币与银行，国际市场学及战略管理等内容。主要材料选自美国几家著名的出版公司出版的大学及研究生院所通用的教科书。该书附录部分介绍了商业信函的种类及格式。本书对经济学、工商管理的财政金融专业一二年级的大学生来讲，都是十分重要和有趣的，当然，本书也可作为大学里其他专业学生的阅读材料。

书籍目录

PREFACEPART ONE MICROECONOMICS  The Objectives of Firms in Economics   The Role of the Entrepreneur in Economic development   The Use of Opportunity Cost in Economics   How firms Make Pricing Decisions PART TWO MACROECONOMICS  An Introduction to the Theory Economic Growth   Role of fiscal Policy in Promoting Economic Rgowth   Role of Monetary and financial Policy in Promoting Economics Growth   The business Cycle and Its Universal RelevancePART THREE MANAGEMENT IFORMATION SYSTEM  The Impact of Information Systems Technology  The Components of an Information System  Application Software   Management Information Systems Analysis and Design PART FOUR FINANCE  History of the International Monetary System  International Banking   Import and Export financing   The Foreign Exchange Market PART FIVE MARKETING   Elements of Marketing   Market Segmentation and Target Markets  Public relations :A Marketing Tool in Management Strategy  The Rise of China's Joint Ventures in an Interdependent Global EconomyPART SIX INTERNATIONAL ECONOMICS  Overview of International Economics  International Trade and Growth  TRade Policy in Developing countries   Exports and Economic Growth in developing EconomiesAPPENDIX