跨文化交际

出版时间：2011-9  出版社：北京大学出版社  作者：常俊跃，吕春媚，赵永青　主编  页数：208  
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内容概要

　　本书是在内容依托教学理念指导下，依托国家哲学社会科学项目“英浯专业基础阶段内容依托式教学改革研究”推出的系列英语内容依托教材之一。
　　本书针对的学生群体是具有中学英语基础的大学生，既适用于英语专业一、二年级学生，也适用于具有中学英语基础的非英语专业学生和英语爱好者学习。本书具备以下主要特色：
　　 *遵循了全新的教学理念
　　依托学生密切关注的跨文化交际的内容，结合跨文化交际知识组织学生进行语言交际活动。
　　 *涉及了系统的跨文化交际内容
　　涵盖跨文化交际学的基本知识和文化认知、文化冲突等内容，讨论了不同语境下的跨文化交际。
　　 *引进了真实的教学材料
　　真实、地道的语言材料，穿插了大量的插图、照片等真实的视觉材料，表现手段活泼，效果生动直观。
　　 *设计了新颖的教材板块
　　多样的板块设计促使学生积极思考、提问、探索、发现、批判，培养自主获得知识，发现问题和解决问题的能力。
　　 *提供了多样的训练活动
　　打破了传统教材单调的训练程式，帮助教师设置真实的语言运用情境，培养学生语言综合运用能力。
　　 *推荐了经典的学习材料
　　在每个章节的最后部分向学生推荐经典的书目、影视作品、名诗欣赏以及英文歌曲等学习资料，使教材具有了弹性和开放性，方便不同院校不同水平学生的使用。

书籍目录

unit 1 an introduction to intercultural communication
　text a intercultural communication
　text b the importance of training intercultural communication
awareness
　text c the era of intercultural communication
　text d stereotypes: an intercultural no-no
　text e chinese and american understandings on
friendship
unit 2 understanding communication
　text a components of communication
　text b features of communication
　text c how long does it take to say i'm getting married
(i)
unit 3 verbal communication (i)
　text a cultural differences on lexical level
　text b translation and cultures
　text c how to improve verbal communication
unit 4 verbal communication (ii)
　text a compliments in chinese and american english (1)
　text b compliments in chinese and american english (2)
　text c how to address people.'?
　text d conversation and culture
unit 5 nonverbal communication (i)
　text a nonverbal communication
　text b making a gesture
　text c every body' s talking
　text d top 10 nonverbal communication tips
unit 6 nonverbal communication (ii)
　text a how big is your space bubble
　text b time sense: polychronicity and monochronicity
　text c eye contact
unit 7 cross-gender communication
　text a gender differences in communication
　text b six principles for effective cross-gender
communication
　text c gender issues
unit 8 understanding culture
　text a what is culture?
　text b features of culture
　text c how long does it take to say i' m getting married
(ii)
unit 9 cultural diversity
　text a the basic unit of society: the individual or the
collective?
　text b family structure
　text c friendship of american style
unit 10 cultural influence on perception
　text a shakespeare in the bush
　text b generalizations and stereotypes
　text c american stereotypes of china
unit 11 culture shock
　text a culture shock
　text b how to survive culture shock
　text c can you survive reverse culture shock?
unit 12 cultural differences in education
　text a classroom expectations
　text b 15 important cultural differences in the classroom
　text c classroom culture
unit 13 cultural differences in etiquette and protocol
　text a international gift-giving etiquette
　text b business card etiquette
　text c how tipping works
unit 14 cultural differences in business negotiation
　text a cross-cultural negotiation
　text b how to steer clear of pitfalls in cross-cultural
negotiation
　text c the top ten ways culture affects negotiating style
unit 15 developing intercultural competence
　text a a four-step approach to intercultural communication
training
　text b developing intercultural communication
competence
　text c cultural awareness
参考答案
主要参考文献

用户评论 (总计2条)

•   很好 送货速度很快 老师推荐的书
•   适合对西方文化感兴趣的童鞋们。内容详细丰富，值得一看！