新编实用电子商务英语

出版时间：2011-10  出版社：北京大学出版社  作者：王金莉 主编  页数：182  
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内容概要

　　本书是对电子商务进行的普及性知识介绍，尤其针对高职学院的学生进行指导性的引导，突出其实用性和可操作性，使学生在未来的工作中能够学以致用。本书也可供具有中级英语水平的专业人士学习专业英语，提高涉外业务能力。
　　本书选材新颖，案例多选自与人们生活相关的内容，贴近实际生活，内容丰富通俗易懂，有一定的参阅性。本书共有七章，按照电子商务运作的基本流程依次展开。
　　本书每章包括课文和英文对话，英文对话部分是对电子商务知识的简单展开，对话内容紧扣专业，既突出专业知识，也锻炼会话技能。书后附有课文翻译和练习答案。

书籍目录

第一章 电子商务的介绍 Chapter One Introduction to E-commerce
　Lesson One Defining E-commerce
　Lesson Two Explore E-commerce Development
　Lesson Three Types of E-commerce
　Vocabulary
　Learning and Speaking
　After-class Exercises
第二章 电子商务的特点 Chapter Two Characteristics of E-commerce
　Lesson One Advantages of E-commerce
　Lesson TWO Limitations of E-commerce
　Lesson Three Scope of E-commerce
　Vocabulary
　Listening and Speaking
　After-class Exercises
第三章 电子商务的组成选项Chapter Three E-commerce Options
　Lesson One Identifying E-commerce Components
　Lesson Two Identifying E-commerce Developing Stages
　Vocabulary
　Listening and Speaking
　After-class Exercises
第四章电子营销Chapter Four E-marketing
　Lesson One Identifying Marketing Issues
　Lesson Two Marketing Research
　Lesson Three Monitoring Customer Visits
　Vocabulary
　Listening and Speaking
　After-class Exercises
第五章电子支付Chapter Five Electronic Payment
　Lesson One Defining Electronic Payments
　Lesson Two Identifying E-Payment Options
　Lesson Three Exploring E-Cash
　Lesson Four Understanding Credit Card Issues
　Lesson Five Deftning Merchant Accounts
　Lesson Six Exploring M一Commerce
　Vocabulary
　Listening and Speaking
　After-class Exercises
第六章客户服务Chaptel Six Customer Service
　Lesson One(2ustomer Set-vice IssLles
　Lesson TWO Customer Service Options
　Vocabulary
　Listening and Speaking
　After-class E：xercises
第七章 电子商务安全Chapter Seven E-commerce Security
　Lesson C)ne E-commerce SecuIity Threats
　Lesson TWO SecuIity Meastires and Enforcement，sfor Ecommerce
Voeabulary
　Listening and Speaking
　After-class Exercises
课文翻译与练习答案
　第一章课文翻译
　第一章练习答案
　第二章课文翻译
　第二章练习答案
　第三章课文翻译
　第三章练习答案
　第四章课文翻译
　第四章练习答案
　第五章课文翻译
　第五章练习答案
　第六章课文翻译
　第六章练习答案
　第七章课文翻译
　第七章练习答案
参考文献

章节摘录

版权页：插图：Digital signatures verify that a message originating with a specific individual andwas not changed in transit. However, digital signatures do not ensure that the personwith whom the message originating is the right person. A digital certificate is needed toverify that the sender of a message is who he or she claims to be. Digital certificates alsoprovide the person who receives the message with the public key required to encrypt areply. Note terms such as Web certificate and Digital ID also are used to refer to digitalcertificates. Digital certificates are available for a variety of purposes. For example, aWeb server would obtain a server certificate to verify its identity to the computers thatit hosts. Wireless server certificates are also available.4. Certificate AuthorityA Certificate Authority （CA）  is the trusted third party that issues digitalcertificates to companies and individuals. One of the largest CAs is Entrust. Check theIn The Know to learn about the information included in a digital certificate issued bya CA.（1） SSL and SET TechnologiesSSL, which stands for Secure Socket Layer, is the principle technology used totransmit encrypted data from computer to computer over the Internet.  Anothertechnology being developed is SET, which stands for Secure Electronic Transaction. E-commerce Web sites frequently include statements such as "Your order is encryptedusing SSL technology" or "Your order is handled on our secure server" to reassurecustomers that their transactions are being securely transferred.（2） SSLSSL was developed by Netscape in order to send documents securely over theInternet. SSL uses a private key to encrypt data that is then transmitted over the SSLconnection. You can use SSL to send documents securely from Web sites viewed ineither Netscape or Internet Explorer.

编辑推荐

《新编实用电子商务英语》是全国高职高专规划教材•电子商务系列之一。