趣谈英语系列 公关秘诀

出版时间：1998-01  出版社：世界图书出版公司  作者：巴兹尔.桑德斯  译者：戈辛锷  

书籍目录

CONTENTS
Introduction
The Basics
The Client
Who's In, Who's Out
Equipment
PR Types
Interviews
Media Relations
Press Conferences
Press Releases
Media Events
In-House PR
Paraphernalia
Meetings
In-house Magazine or Newspaper
Corporate Identity
Sponsorship
Damage Limitation
PR Consultant
Presentations
Proposals
Costs
Tomorrow the World
Financial Relations
Government Relations
Wilder Shores of Bluff
Medical Public Relations
Desk Research
Safety in Numbers
Opinion Formers
Speech-writing