英文大学人文经典教材

出版时间：2013-2  出版社：海南出版社  作者：特里•K. 甘布尔 迈克尔•W. 甘布尔  页数：524  字数：419000  译者：苏政 注释  
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内容概要

特里·甘布尔、迈克尔·甘布尔编著的《有效传播》是传播学入门教材，书中系统地介绍了各种传播学原理、多渠道的个体沟通和群体传播方式。
《有效传播》为21世纪的传播学学生提供了参与性和互动性极强的学习方法，大量生动而真实的案例使得学生们能够切实掌握当今最先进的传播手段。

作者简介

Teri Gamble，Michael Gamble
Teri Kwal Gamble and Michael W. Gamble both earned PhDs in communication from New York University. They are full professors of communication and award-winning teachers, with Teri at the College of New Rochelle and Michael at the New York Institute of Technology in Manhattan. As co-founders of Interact Training Systems, a communication consulting fi rm, they have conducted seminars, workshops, and short courses for numerous business and professional organizations across the United States. The Gambles are co-authors of several textbooks and training systems, including Public Speaking in the Age of Diversity; Interpersonal Communication in Theory, Practice and Context; and Literature Alive! Their trade books include Sales Scripts That Sell, Phone Power, and The Answer Book. Teri and Michael live in New Jersey and spend much of their time exploring how and why communication works. Their personal favorite communicators are their children—their son, Matthew Jon, who has his doctorate in biochemistry and is now a scientist, and their daughter, Lindsay Michele, who received her MBA in marketing, ran the New York City Marathon, teaches this course, and works in real estate.
特里•K. 甘布尔，迈克尔• W. 甘布尔，纽约大学传播学博士。特里•K. 甘布尔任教于新罗谢尔大学，迈克尔•W. 甘布尔任教于纽约技术学院，二者都是美国深受欢迎的传播学教授。

书籍目录

ABOUT THE AUTHORS
PREFACE
ACKNOWLEDGMENTS
PART ONE
  The Essentials of Communication
  1  Communication:The Starting Line
  2 Communicating in a Multicultural Society and Wodd
  3  Communication and the Self-Concept: Who Are You?
  4 Communication and Perception: I Am More Than a Camera
  5  Language and Meaning: Helping Minds Meet
  6  Nonverbal Communication: Silent Language Speaks
  7  Listening, Feedback, and Critical Thinking
PART TWO
  Interpersonal Communication
  8 Understanding Relationships
  9 Person to Person: Relationships in Context
PART THREE
  Communicating in the Small Group
  10 Groups and Teams: Strategies for Decision Making and Problem
Solving  244
  11  Leading Others and Resolving Conflict
PART FOUR
  Communicating to the Public
  12 The Speaker and the Audience: The Occasion and the Subject
  13  Developing Your Speech: Supporting Your Ideas
  14  Designing Your Speech: Organizing Your Ideas
  15  Delivering Your Speech: Presenting Your Ideas
  16 Informative Speaking
  17 Persuasive Speaking
  APPENDIX:
  Person to Person: Interviewing
  ONLINE UNIT
  Mass Communication and Media Literacy
  This section is found on the book's Online beaming Center
ANSWER KEY
GLOSSARY
NOTES
CREDITS
INDEX

用户评论 (总计1条)

•   《有效传播理论)》围绕着八大主题，提出了与人类传播的方方面面有关的一系列理论、范式和假说，形成了传播学的理论框架和学术体系。新版增加了一位作者——凯伦·福斯，她是女性主义传播批判理论的代表人物之一，使这本权威的教科书基本体现经验主义学派和批判学派“双峰并峙”的学术格局。书中展示的传播理论的八大主题和七大理论传统纵横交织的架构体现了目前传播学理论和学科建设的基本路径。在纵向的维度上，探讨了传播者、信息、谈话、关系、群体、组织、媒介和文化/社会八大主题。在横向的维度上，传播理论汲取了符号学、现象学，控制论、社会心理学、社会文化、批判和修辞学这七大传统中的精华。 彩板印刷，板式漂亮，语言浅显，通俗易懂。