MBA英语教程

出版时间：1999-06  出版社：西安交通大学出版社  作者：张传德编  页数：567  
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内容概要

内容提要
本书是专为MBA硕士生编写的英语教程。全书共20个单元，所用材料
选自近两年英、美等国出版的有关著作及期刊，内容包括工商管理专业所涉
及到的宏观、微观经济学、金融、市场营销、国际贸易、决策、管理等方面，选文
语言规范流畅，文字活泼、体裁多样。每单元由课文、练习、精读、泛读、重点
语法专题复习、商务会话、写作指导部分组成。本教材与所学专业内容结合
紧密，针对性强能激发学习积极性。上述各部分的有机组合能有效提高英语
听、说、读、写等基本技能。
本教材除用作MBA英语教科书外，也可选作大学经贸、金融、管理等专
业的专业英语教材，还可作为上述有关专业人士自学提高英语的学习材料。

书籍目录

Unit 1
Text: Positive Social Science
Exercises
Intensive Reading: Normative Social Science
Extensive Reading: How Social Sciences Differ from
Physical Sciences
Grammar Review: Tenses (1)
Business Dialogue: Introducing Yourself
Unit2
Text: Utility
Exercises
Intensive Reading: The Meaning of Economics
Extensive Reading: Demand and Supply
Grammar Review: Passive Voice
Business Dialogue: Appointment
Unit 3
Text: Production
Exercises
Intensive Reading: Changes in Input and Output
Extensive Reading: The Price System
Grammar Review: Infinitives
Business Dialogue: Seeing the Showroom
Unit 4
Text: Gross National Product (GNP)
Exercises
Intensive Reading: The Classical Economists
Extensive Reading: What Is GNP?
Grammar Review: Gerunds
Business Dialogue: Purchasing
Unit 5
Text: Limited Companies in Britain
Exercises
Intensive Reading: Enterprise
Extensive Reading: Companies
Grammar Review: Participles
Business Dialogue: INVITING
Unit 6
Text: Opportunity Cost and Comparative Advantage
Exercises
Intensive Reading: Changes in Production and Gansumption
Extensive Reading: Pattems and Trends in U. S.
Intemational Trade
Grammar Review: Subjunctive
Business Dialogue: ASKING ABOUT PROBLEMS/EXPRESSING
WORRIES/REASSURING
Unit 7
Text: How to Do Case Analysis
Exercises
Intensive Reading: Case Analysis
Extensive Reading: Problem Identification in a Consumer-
Products Firm
Grammar Review: Tenses (2)
Business Dialogue: MAKING SUGGESTIONS
Unit 8
Text: The Power of Routine
Exercises
Intensive Reading: Selling New Goods
Extensive Reading: An Expert Salesman
Grammar Review: Prepositions
Business Dialogue: GIVING TENTSTIVE OPINIONS/ADVICE
WARNING
Unit 9
Text: Service Products
Exercises
Intensive Reading: Bases for Competition in the Marketing
Services
Extensive Reading: Knowing Your Market
Grammar Review: Clauses (1)
Business Dialogue: STSTING PRIORITIES/GIVING ADVICE
Unit 10
Text: Sharing Economic Losses through Insurance
Exercises
Intensive Reading: The Risks of Investment
Extensive Reading: A Preface to an Insurance Book
Grammar Review: Clauses (2)
Business Dialogue: Plans and Intentions
Unit 11
Text: Advertising and Sales Promotion
Exercises
Intensive Reading: Developing an Advertising Campaign
Extensive Reading: Major Types of Media
Guided Writing: Sentence Structure (1)
Unit 12
Text: Product Liability Laws
Exercises
Intensive Reading: Cosumerism
Extensive Reading: A Packaging Problem
Guided Writing: Sentence Structure (2)
Unit 13
Text: A Vision of Workplace 2000
Exercises
Intensive Reading: The Future of Intemational Trade
Extensive Reading: Controlling the Quality of Customer
Services at American Express
Guided Writing: Parallelism
Unit 14
Text: What Is a Decision?
Exercises
Intensive Reading: Introduction to Decision
Extensive Reading: Discover What a Decision Is
Guided Writing: What Is a Paragraph?
Unit 15
Text: Culture and Subculture
Exercises
Intensive Reading: Culture, Values, and Problem Solving
Differences
Extensive Reading: Tips on Doing Business with the Arabs
Guided Writing: Unity
Unit 16
Text: Structures for Operating in Foreign Markets
Exercises
Intensive Reading: Everybody Loves a Winner - or Do
They?
Extensive Reaomg: The Intemational Economy
Guided Writing: Coherence from Transition Signals
Unit 17
Text: The Intemational Monetary Fund
Exercises
Intensive Reading: How Well Is the IMF Doing?
Extensive Reading: The Development and Functions of
Money
Guided Writing: Coherence from Logical Qrder
Unit 18
Text: Quality Obsession
Exercises
Intensive Reading: Small Company TQM
Extensive Reading: How to Start a Small Business
Guided Writing: Order of Importance
Unit 19
Text: Basic Concept of Linear Programming
Exercises
Intensive Reading: Linear Programming in Practice
Extensive Reading: Stainless Tank Company, Inc.
Guided Writing: Concrete Support
Unit 20
Text: Management and Leadership
Exercises
Intensive Reading: Universal Approaches to Leadership
Extensive Reading: Barriers to Employee Involvement
Guided Writing: Paraphrasing and Summarizing

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