商务英语口语简单学

出版时间：2011-6  出版社：大连理工大学出版社  作者：卢欣 编  页数：338  

内容概要

　　全书共分为11个Unit，分别为谈判技巧、谈判细节、代理洽谈、其他谈判、商务接待、市场营销、客户服务、商务会议、商务电话、企业经营、日常工作。书中的每一个情景、每一单句、每段对话、每处注释都经过精挑细选，力求精益求精，尤其注重商务专业术语和行话的运用与解释。

作者简介

　　本书作者从事商务英语教学多年，参加过很多商务接待活动与旅游接待。本书是多年工作与实践经验的积累。

书籍目录

Unit 1 谈判技巧
1．寒暄小叙 Small Talk
2．言归正传 Getting Down to Business
3．明确问题 Clarifying
4．暂且到此 Breaking Off
5．恢复谈判 Renewing Negotiation
6．完成谈判 Concluding Negotiation
7．意见一致 In Agreement
8．意见相左 Difference of Opinion
9．暂无定论 Not Final Decision
10．谈判建议 Giving Suggestion
11．双方妥协 Meeting Half-way
12．单方让步 Unilateral Concession
13．球踢对方The Ball’s in Their Court
14．威胁施压 Exerting Pressure
15．强硬路线 Hard Line
16．无能为力 Helplessness
17．商定仲裁 Negotiating Arbitration
18．签订合同 Signing Contract
19．合作回顾 Business Review
20．合作展望 Business Prospect
Unit 2 谈判细节
21．建立贸易联系Establishing Trade Relations
22．公司介绍 Company Profile
23．业务范围 Line of Business
24．感兴趣与否 Interested or not
25．询盘 Making Inquiries
26．报价方式 Way of Quoting
27．商品品质 Quality of Goods
28．商品数量 Quantity of Goods
29．发盘 Making An Offer
30．发盘有效期Validity of Offer
31．认为价格过高Price on the High End
32．要求减价 Asking for Price Reduction
33．拒绝降价No Room for Bargaining
34．同意降价 Making a Reduction
35．卖方调高价格 Adjusting Selling Price
36．洽谈佣金 Negotiating Commission
37．洽谈折扣 Negotiating Discount
38．接受 Acceptance
39．拒绝 Declining an Offer
40．付款条件Terms of Payment
41．信用证付款 Payment by L/C
42．信用证效期 Expiry Date of L/C
43．托收付款 Collection
44．要求更优惠的付款方式Asking for More Favorable Terms
45．结算货币 Currency for Settlement
46．包装 Packing
47．运输标志/唛头 Marking
48．运输方式 Mode of Transportation
49．集装箱运输Containerization
50．多式联运Multi-modal Combined Transportation
51．商定交货日期 Setting Date of Delivery
52．即装 Prompt Shipment
53．分批装运 Partial Shipment
54．装货港 Loading Port
55．卸货港 Unloading Port
56．租船订舱 Chartering & Booking Shipping Space
57．转船 Transshipment
58．装运须知 Shipping Instructions
59．装运通知 Shipping Advice
60．船公司 Shipping Company
61．运输费用 Freight
62．保险 Arranging Insurance
63．订货 Placing an Order
64．无货可供 Out of Stock
65．商品检验 Commodity Inspection
66．开立信用证 Opening L/C
67．催开信用证Expediting L/C
68．修改信用证 Amending L/C
69．提前装运 Making Earilier Delivery
70．催促装运Expediting Shipment
71．缮制单据 Making out Documents
72．索款与付款 Making Payment
73．包装不当 Improper Packing
74．货物有损毁 Damage to Goods
75．货物错发 Wrong Delivery
76．质量低劣 Inferior Quality
77．短交与超重 Short Delivery
78．迟交/迟装 Late Shipment
79． 要求索赔 Lodging a Claim
80．处理索赔——同意赔偿 Accepting Claim
81．处理索赔——拒绝赔偿 Turning Down Claim
82．处理索赔——查后再定 Dealing after Check
83．处理索赔——责任在保险方/船方 Insurance/Shipping Company at Fault
Unit 3 代理洽谈
84．物色代理 Looking Out For An Agent
85．接受代理聘请 Accepting Agency Offer
86．申请为代理 Applying For Being An Agent
87．同意代理申请 Approving Agency Application
88．拒绝代理申请 Declining Agency Application
89．有条件同意代理申请 Conditionally Approving Agency Application
90．代理的优势 Advantages of Being An Agent
91．代理的年销售额/量 Annual Turnover
92．代理的促销计划 Marketing Plan
93．代理的佣金 Commission of An Agent
94．对代理的要求 Requirements for An Agent
95．签订代理协议 Signing Agency Agreement
96．续签代理协议 Renewing Agency Agreement
97．代理协议的履行情况 Performance of Agency Agreement
第四篇 其他谈判
招标投标 Bid Invitation & Tendering
合并收购 Merger & Acquisition
投资环境介绍 Investment Environment
合资企业 Joint Venture
技术转让Technology Transfer
补偿贸易 Compensation Trade
加工装配贸易 Processing & Assembling Trade
寄售
Unit 5 商务接待
105．办公室赴约 Keeping An Appointment
106．无约造访 Calling Without An Appointment
107．办公室接待 Office Reception
108．宴请 Invitation to Dinner
109．宴会致词 Feast Address
110．喝酒 Drinking
111．饮食喜好 Food Preference
112．点菜 Ordering
113．就餐服务 Services in Restaurant
114．付账 Paying Bill
115．娱乐活动 Entertainments
116．不讲客套 No Ceremony
117．品评食物 Taste Comments
118．道谢告辞 Taking Leave
119．邀请观光旅游 Invitation to Sightseeing
120．旅游建议 Tour Suggestion
121．购物 Shopping
122．礼品赠送 Present Giving
第六篇 市场营销
123．营销哲学 Marketing Philosophy
124．产品畅销 Ready Market
125．产品滞销 Poor Market
126．正值旺季 In Season
127．正值淡季 Off Season
128．行情看涨 Market Advancing
129．行情看跌 Market Falling
130．供不应求 Short Supply
131．供过于求 Excess of Supply over Demand
132．市场调研 Market Survey
133．市场份额 Market Share
134．市场开发New Market Presence
135．市场定位　Market Positioning
136．营销目标 Marketing Target
137．销售实绩 Marketing Performance
138．产品策略 Product Strategy
139．广告策略 Advertisement Strategy
140．价格策略Price Strategy
141．促销策略Promotion Strategy
142．包装策略 Packing Strategy
143．零售 Retail
144．批发 Wholesale
Unit 7 客户服务
145．客服的重要性 Importance of Customer Service
146．客服原则 Principle of Customer Service
147．客户的抱怨 Customer Complaints
148．寻找负责人 Person In Charge
149．诚挚道歉 Sincere Appology
150．提出保证 Advancing Promise
151．处理办法 Solving the Problem
152．客户满意 Customer Satisfaction
153．提供服务 Service Provision
154．培育忠实客户 Cultivating Loyal Customer Base
Unit 8 商务会议
155．安排会议 Arranging A Meeting
156．会前用品准备 Preparing Articles for Meeting
157．会前其他准备 Other Preparations for Meeting
158．开会人数 Number of Attendees
159．开会要求 Meeting Requirements
160．通知开会 Notifying a Meeting
161．宣布开会 Declaring A Meeting Open
162．开场白 Opening Remarks
163．宣布会议目的Announcing Purpose of A Meeting
164．布置任务 Task Assignment
165．会议纪要 Minutes
166．议程安排 Meeting Agenda
167．控制会议时间 Keeping the Meeting on Time
168．控制不偏离主题 Keeping to the Point
169．继续讨论 Moving On
170．打断 Interrupting
171．邀请发言 Invitation to Address
172．发言 Taking the Floor
173．结束发言 Concluding Remarks
174．提问 Asking Questions
175．回答提问Answering Questions
176．整顿会场秩序Keeping In Order
177．评论发言 Commenting on Remarks
178．动议和附议 Motion & Second
179．投票表决Taking A Vote
180．投票结果 Result of Voting
181．总结性发言 Recapping the Meeting
182．会间休息Taking A Break
183．结束会议Coming to a Conclusion
184．电话会议 Teleconferencing
185．讨论职务任免 Discussion for Appointment and Remove
186．项目进展状况 Project Status
Unit 9 商务电话
187．致电找人 Getting Someone over the Phone
188．被致电人本人接听 Speaking to the Person Intended to Reach
189．是否方便接听 A Good Time to Call?
190．暂时不便接听 Not A Good Time to Call
191．致电时间不妥时Improper Calling Time
192．请接线员转接 Speaking to Operator
193．接线员或他人转接 Transferring A Call
194．被致电人无法接听 Unable to Reach
195．应对被致电人无法接听Responding to Above Situation
196．电话留言 Leaving or Taking A Message
197．说明打电话原因Explaining the Reason for Calling
198．听不清 Bad Connection
199．打错电话 Dialing the Wrong Number
200．电话要求约见 Proposing An Appointment over the Phone
201．电话商讨约见时间 Making An Appointment over the Phone
202．电话更改约定Rescheduling over the Phone
203．电话取消约见 Cancelling An Appointment over the Phone
204．电话报喜 Good News over the Phone
205．电话报忧Bad News over the Phone
206．结束电话 Concluding A Call
Unit 10 企业经营
207．经营方略 Management Strategy
208．敢冒风险 Taking Risks
209．成功经验 Successful Experience
210．失败教训 Learning from Lessons
211．高瞻远瞩 Looking Far And Aiming High
212．应对记者 Answering the Reporter
213．经营状况——盈利 In the Black
214．经营状况——亏损 In the Red
215．分析经济形势 Economic Situation
216．知己知彼 Analyzing Competitive Situation
217．面对问题 Facing Problems
218．决策 Making A Decision
219．制定计划 Framing A Plan
220．付诸行动 Taking Actions
221．合并与收购 Mergers & Acquisitions
222．开设分支机构 Branching Out
223．寻求支持 Sourcing Support
224．战略合作 Strategic Cooperation
225．筹措资金 Raising Money
226．缩减开支 Cutting Expense
227．股票与投资 Stocks & Investment
228．知识产权 Intellectual Property Right
229．激励机制 Motivation Spur
230．企业文化 Corporate Culture
231．人性化管理 Humanized Management
232．人才流失 Brain Drain
233．库存管理 Inventory Management
234．物流管理 Logistics Management
235．资产管理 Capital Management
236．财务管理 Finance Management
237．人力资源管理 Human Resource Management
238．供应商管理 Supplier Management
239．时间管理 Time Management
240．项目管理 Project Management
241．寻租写字间 Renting Offices
Unit 11 日常工作
242．打卡考勤 Punching Time Card
243．加班 Working Overtime
244．请假 Request for Absence
245．通勤 Commuting
246．出差Business Trip
247．报销 Report Expenses / Reimbursement
248．闲话生活 Chatting on Life
249．八卦新闻 Gossip
250．谈论同事 Talking about Colleague
251．谈论上司 Talking about Boss
252．谈论工作 Talking about Work
253．工作如山 Work & Stress
254．职场着装 Business Attire
255．薪酬待遇 Compensation Package
256．要求加薪 Negotiating A Raise
257．获得加薪和奖金 Getting A Salary Raise / Bonus
258．要求提升 Negotiating A Promotion
259．获得提拔 Getting A Promotion
260．人事调动 Position Transfer

编辑推荐

　　《商务英语口语简单学》是按一年365天、52周设计。每周5天学习5个商务场景，共有260个商务场景，每个商务场景都提供最常用的基本表达，最具有代表性的情景对话，最实用的注释和拓展。全书共52个周末，每个周末给读者提供一幅小漫画，和读者一起享受丰富多彩的、闲适的周末生活。　　谈判技巧，谈判细节，代理洽谈，其他谈判，商务接待，市场营销，客户服务，商务会议，商务电话，企业经营，日常工作。

用户评论 (总计1条)

•   给做生意的妈咪买的，效果不错