当代商务英语综合教程1

出版时间：2007-7  出版社：华东师大  作者：陈明娟 编  页数：223  字数：324000  

内容概要

《当代商务英语综合教程》第一至四册为基础阶段精读教材，供高职高专商务英语专业或应用英语专业学生使用，也可供程序相当的自学者使用。     本教材是专门为高职高专商务英语专业学生精心编写的。由著名英语专家主编，高职高专商务英语教学一线骨干教师、本科商务英语教学专家、英语语言教育专家和企业商务英语培训教师联袂编写，由外籍商务英语专家审定把关。 　　本教材特点：起点、难度适当，符合高职学生的实际特点；注重语言基本功，强化听说读写译技能训练；富有时代特色，商务与语言有机的衔接；重在培养职业能力，适应商务职场的需要；配有光盘、多媒体课件及网站，方便课余巩固。

书籍目录

AcknowledgementAbbreviationsPronunciation TableBookmapUnit 1　Text A How to Get Straight A's　Language in Use　Text B Dell's StoryUnit 2　Text A A Brand-new Pair of Shoes　Language in Use　Text B Wrigley'sUnit 3　Text A The Making of a Success Story　Language in Use　Text B AuctionUnit 4　Text A The Top Five Inventions That Shrunk the World　Language in Use　Text B Thank God It's Friday!Unit 5　Text A Beauty and Love　Language in Use　Text B A Starbucks StoryUnit 6　Text A If Only　Language in Use　Text B The Baker Who Beat McDonald'sUnit 7　Text A A Good Heart to Lean on　Language in Use　Text B SamsungUnit 8　Text A Pets -- A Part of American Family　Language in Use　Text B Walt Disney: A Short Biography Unit 9　Text A Doing Well by Doing Good　Language m Use　Text B Human Resources ManagementUnit 10　Text A If I Were a Boy Again　Language in Use　Text B Black TuesdayUnit 11　Text A A Lesson Learned at Midnight　Language in Use　Text B Different Types of StocksUnit 12　Text A Ask, Ask, Ask　Language in Use　Text B The Wal-Mart StoryUnit 13　Text A The Littlest Fire-fighter　Language in Use　Text B FORD Motor Company HistoryUnit 14　Text A The Daffodil Principle　Language in Use　Text B Sales PromotionUnit 15　Text A My Forever Valentine 　Language in Use　Text B The History of Coca ColaUnit 16　Text A The Midnight Visitor　Language in Use　Text B Hans Wilsdorf and His Amazing WatchGrammar ReferencesStyle GuidesGlossaryPresupposed Vocabulary List