时代周刊精选片段选读

出版时间：2011-5  出版社：天津大学  作者：曹阳 编  页数：264  

内容概要

《时代周刊精选片段选读(科技教育)》精选美国《时代》周刊中的优秀文章，供广大英语专业人士和各类英语学习者阅读欣赏。各篇文章均包括“中文简介”、“英语原文吗、“单词和短语注解”和“难句翻译”四部分，语言地道，内容有趣，深入浅出，引人入胜。《时代周刊精选片段选读(科技教育)》英语书面用语和口语兼备，网罗国计民生的方方面面，适合读者各取所需，在享受阅读快乐的同时，更能体会富有现代气息的人生百态。本书由王欣，曹阳主编。

作者简介

王欣，男，笔名文深特，天津外国语大学英语副教授，英语硕士。长期从事英语教学和英语翻译理论与实践研究，迄今翻译、编译出版各类丛书和专著二十余部，在各类报刊发表文章百余篇，参与多项省市级科研项目。

书籍目录

科技Science“and、Technology
1A Service to Prove You Are Really You
网上身份识别法
2Can a Space Museum Help Russia Get Its Glory
Back？
航天纪念馆能否助俄罗斯重现昔日辉煌
3 Do I Know You？
似曾相识
4Buildings That Breathe
会呼吸的建筑
5 Brain Sells
人脑助销售
6 Brainy Robots Start Stepping into Daily Life
智能机器人开始走进日常生活
7Cong ress and Credit Cards Mean the Death of
Privacy
国会涉足信用卡，个人隐私全消失
8 Daving into the Gene Pool
进入基因库
9 Face—recognition Technology Improves
面部识别技术又获提高
10 Finding the Energy All Around Us
寻找身边新能源
11For Today's Graduate.Just ORe Word：Statistics
送给当今毕业生一个词：统计学
12 Here，Kitty，Kitty！
小猫咪，小猫咪，在这里
13In Search of a Test—tube Hamburger
寻找试管汉堡包
14In South Korea.All of Life Is Mobile
在韩国，移动你的生活
1 5Is the Overnight Envelope Anti—green？
快递邮件不环保
16Kiss Your Phone Bill Goodbye
和话费单吻别
17 Leading Africans to Responsible Recycling
电子垃圾危害大，回收利用要安全
18 Lost in the Real World，Found via Cyberspace
现实世界丢东西，网上找
19 Privacy Lost：These Phones Can Find You
逝去的隐私：电话知你行踪
20India's Temples GO Green
印度寺庙崇尚环保
21 The Coming Superbrain
即将到来的超智能
22 The Truth About Plastic
揭开塑料的面纱
23 Tracking Someone Else's Every Move，with Permission
一款软件在手，他人轻易跟踪
24 Learning to Love Radio Again
再次爱上收音机
25Surviving the New Killer Bug
这个杀手实在冷
教育 Educatio
1A Frosh New Start
新起点
2A Victory for Vouchers
学券制的最后胜利
3 Back to School
科教兴国
4Big Chill on Campus
学费寒颤
5College Abroad
留学潮
6 Does Kindergarten Need Cops？
幼儿园戒备森严
7HOw Much Do I Hear for This Student？
助学金之战
8 How the Teachers Killed a Dream
梦想终结者
9Involuntary Volunteers
志愿者不自愿
10 Looking Abroad for a Few Good Teachers
不拘一格降人才
11More Employers Ask Job Seekers for SAT Scores
SAT成绩——永恒的牵绊
12Beating the Bubble Test
与标准化考试战斗到底
13 Sat Coaching Found to Boost Scores—Barely
考前辅导广告风，成绩提高质疑声
14Sticking to the Script
照本宣科？独树一帜？
15What Do These Two Men Have in COmmOn？
二人撰
16What Does SAT Stand for？
SAT的真面目
17 Why Johnny Isn't Reading Much Better
美国儿童阅读水平令人堪忧
18Should Kids Be Able to Graduate After 1 0th
Grade？
学生分流
19 Top 10 Things You'll Discover at College
大学生活全攻略
20Summertime and School Isn't Easy
暑假，想说爱你不容易
21Stuck in Class
身陷阶层的“囹圄”
22As Beauty Schools G row.Chemistry Joins Curlers
科技含量提升品牌价值
23 Dads and Daughters
父与女

章节摘录

　　ndeed， companies as diverse as Unilever and DaimlerChrysler have used neuromarketing. Viacom Brand Solutions， the commercial arm of MTV Networks， for instance， late last year had Neurosense study how viewers digest programming and ads. It looked at nine regions of the brain that control such functions as attraction， long- and short- term memory and understanding. One counterintuitive result： commercials generated more activity in eight of those nine cortical-regions than the programs did， indicating that ads do register with viewers. But programming dominated the ninth area， which controls absorption —— indeed， viewers were so absorbed by the programs that the other areas were nearly dormant. More predictably， the study also found that ads work best when their content is in harmony with the programs they're interrupting. An ad for the alcopop WKD， for instance， registered more viewer interest than a Red Cross appeal when it appeared during a South Park clip.

编辑推荐

　　最具影响力的报刊尽收眼底，最地道的英文表达脱口而出。睿智·感悟TIME活力·流行。

用户评论 (总计15条)

•   早就听说，《时代》周刊内容丰富，对自己的学习很有帮助，苦于我们这里订不到，就从网上买了这本先看看。拿到之后，发现排版及内容都很令自己满意，相信会对我有帮助！
•   既可以学英语，又可以了解先进的科技
•   很适合英语学习
•   很好，对英语学习很有帮助！！
•   对于英语学习很不错
•   是为了考研英语买的
•   全部一共4册，适合美语学习，有兴趣的同学，最好是大学生，看看。
•   帮别人买的，说是还不错，纸质也还不错，满意
•   就是里面稍稍简单了点
•   和描述没什么区别
•   真的不错的书，买了都说好
•   好是好，就是有点贵
•   当当的发货速度没得说。另外，如果有译文就更好了！！想要购买的同志请注意，本书没有译文，只有注释！！
•   学英文还不错
•   里面纸质不好，颜色是蓝色的，看的伤眼睛