MBA商务英语

出版时间：2007-8  出版社：华南理工大学出版社  作者：赵伟礼  页数：264  
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内容概要

本书编写融听、说、读、写、译等多项语言技能于一体，并且充分利用了现代教育技术，配有纯正英语CD盘。书中体系包括网络热身、导入活动、专业阅读教材、自测评估、复习练习、案例讨论、能力测试等。内容体现了MBA、工商管理专业的特色，涵盖了管理学、组织行为学、市场营销、人力资源管理、战略管理、企业文化、商务沟通、经济全球化、电子商务等相关领域知识。     本书读者对象为MBA、EMBA、MPA学员，及企业管理专业人员、从事商务或管理人员等。

书籍目录

Unit 1  Management  Part One  Warm-up  Part Two  Reading 1  Managing Oneself  Reading 2 A Brief History of Management  Quiz  Effective Management  Part Three  Exercises  Part Four  Case Study 1  Bill Gates and Microsoft  Case Study 2 The Expansion of Blue Streak  Part Five  Skills-buildingUnit 2  Organizational Behavior  Part One  Warm-up  Part Two  Reading 1  Introduction to Organizational Behavior  Reading 2  Contemporary Theories of Motivation  Self-assessment  Part ThFee  Exercises  Part Four  Case Study 1  Nestl6’S CEO on Managing Change  Case Study 2  Carol Bernick，President of Alberto-Culver，North Amenca  Part Five  Self-assessmentUnit 3  Marketing Management  Part One  Warm-up  Part Two  Reading 1  A Framework for Marketing Management  Reading 2 Strategic Planning and Marketing Management  Quiz  Part Three  Exercises  Part Four  Case Study 1 Develop a Marketing Plan  Case Study 2 Marketing Spotlight-GE  Part Five Practical QuizUnit 4 Human Resources Management  Part One  Warm-up  Part Two  Reading 1 Tomorrow’S HR Today  Reading 2 Career Development  Quiz  Part Three  Exercises  Part Four  Case Study 1  Virtual Teamwork at IBM  Case Study 2 Managers and HR Professionals at Sands Corporation：  Friends or Foes?  Part Five  Skills-assessmentUnit 5  Strategic Management  Part One  Warm-up  Part Two  Reading 1  What is Strategy and Why is it Important  Reading 2 Strategy Formulation：Situation Analysis And Business Strategy  Quiz  Part Three  Exercises  Part Four  Case Study 1  Basic Concepts of Strategic Management  Case Study 2 Microsoft and Red Hat Linux：Contracting Business Models  Part Five  Skills-buildingUnit 6  Corporate Culture  Part One  Warm-up  Part Two  Reading 1  Building a Corporate Culture That Promotes Good  Strategy Execution  Quiz for Culture  Reading 2 The International Business Context-Cultural Views  Toward Management and Managers  Part Three  Exercises  Part Four  Case Study 1  Southwest Airlines’Team Culture  Case Study 2 Daimler-Chrysler's Diverse Cultures  Part Five Developing CompetenciesUnit 7  Business Communication  Part One  Warm-up  Part Two  Reading、1  Understanding Business Communication  Listening Skills：Self-assessment  Reading 2  Oral Presentation  Self-assessment  Part Three Exercises  Part Four  Case Study 1  Facing a Communication Dilemma at Hallmark  Case Study 2 The Key to Giving Speeches  Part Five  QuizUnit 8  Economic Globalization  Part One  Warm-up  Part Two  Reading 1  Globality  Reading 2 Globalization：The Debate  Quiz  Part Three  Exercises  Part Four  Case Study 1  Wal-Mart and International EDI  Case Study 2 Cuhural Effects of Economic Globalization  Part Five  QuizUnit 9  Managerial Economics  Part One  Warm-up  Part Two  Reading 1  Managefi Economics  Reading 2 Demand Forecasting  Quiz  Part Three  Exercises  Part Four  Case Study 1  Maximize Profit of Maximize Market Share?  Case Study 2  Constained Maximization in the Toy Business and  Why Ffisbees are Called Ffisbees．  Part Five  QuizUnit 10  Ecommerce  Part One  Warm-up  Part Two  Reading 1  Ecommerce Overview of Electronic Commerce  Reading 2 E-Grocers Check out  Mini-quiz The Basics of Ecommerce  Part Three  Exercises  Part Four  Case Study 1  Value Chain Management Using Ecommerce  Case Study 2 Starwave  Part Five Terminology QuizKeys to Exercises

用户评论 (总计8条)

•   看了一点内容，都跟管理有关，又有经典的管理著作阅读，不错，对积累英语阅读知识很有用！
•   我学的就是工商管理，这本书很有用，包装也很好看
•   很喜欢里面的管理观点相对于中文的管理教材觉得有很大的开放性，很实用
•   挺好的，这个是学校老师讲课的书。正版哦，带光盘
•   比较简单！！！！
•   150减30买的
•   书不错，光盘也不错！
•   送货速度有点慢，质量也一般，没有想象中的好。不过总归是学习用书，只要内容没有错误还是好的。