管理沟通理论与实践教程

出版时间：2009-9  出版社：华南理工大学出版社  作者：张春阳，Denise Gates，John Stark 等  页数：225  

内容概要

　　实验中心从培养经营管理类学生的动手能力、沟通能力、研究能力和创造性思维出发，率先提出从传统经管课程中“固化”出实验实践课程的思路，这是一种对传统教学模式的突破。　　在自然科学、工程、农业和医药等领域，实验是经常需要进行的活动，相应学科的教学中都设有实验课程。但是在像经济、管理、社会等领域，由于涉及人的主观因素和复杂的社会条件，不可控因素过多，再加上规模和成本、安全和道德等原因，无法进行像自然科学和工农医等领域中的实验。但是随着信息学科与系统学科的发展，仿真技术不但进入了理工农医学科，也进入了经济、管理等学科，可以认为是一种广义的实验。

书籍目录

Chapter 1　Role of Communication in Business Organizatio1.1　Warm-up Exercise1.2　Key Concepts1.2.1　What Is Managerial Communication1.2.2　Overview of Theories in Managerial Communication1.2.3　Types of Communication1.3　Chapter Review1.4　Application： The Crisis of an Iurance CompanyChapter 2　The Managerial Communication Process2.1　Warm-up Exercise2.2　Key Concepts2.2.1　Levels of Managerial Communication2.2.2　Basic Elements of Communication2.2.3　Basic Communication Principles2.2.4　Managerial Communication and Organizational Socialization2.2.5　Barrie to Effective Communication2.2.6　Strategies for Effective Communication2.3　Chapter Review2.4　Application： The Dilemma of a Female ColleagueChapter 3　Intra-organizational Communication3.1　Warm-up Exercise3.2　Key Concepts3.2.1　Definition of Intra-organizational Communication3.2.2　Communication Flows and Networks in an Organization3.2.3　Barrie to Effective Internal Communication3.2.4　Improving Internal Communication3.3　Chapter Review3.4　Application： Ⅰ.A Division Manager's IssuesⅡ.Christmas OrdeChapter 4　Inter-organizational Communication4.1　Warm-up Exercise4.2　Key Concepts4.2.1　Organizational Environment and Inter-organizational Communication4.2.2　Maintaining Good Inter-organizational Relatiohips4.2.3　Boosting Organizational Image4.2.4　Providing Customer Services4.3　Chapter Review4.4　Application ： Singan SupermarketChapter 5　Interpeonal Communication5.1　Warm-up Exercise5.2　Key Concepts5.2.I　Definition of Interpeonal Communication5.2.2　Issues in Interpeonal Communication5.2.3　Communication and Conflict5.2.4　Strategies for Building Harmonious Workplace Relatiohips5.3　Chapter Review5.4　Application： Yuri's DilemmaChapter 6　Intercultural Communication6.1　Warm-up Exercise6.2　Key Concepts6.2.1　Intercultural and the Myths of Intercultural Communication6.2.2　What Is Culture6.2.3　Cultural Differences6.2.4　Characteristics of an Effective Intercultural Communicator6.3　Chapter Review6.4　Application： Expatriate Training ChallengeChapter 7　Managerial Listening7.1　Warm-up Exercise7.2　Key Concepts7.2.1　Benefits of Listening7.2.2　Barrie to Listening7.2.3　Techniques for Effective Listening7.3　Chapter Review7.4　Application ： Listening-Skill Training ExerciseChapter 8　Memos8.1　Warm-up Exercise8.2　Key Concepts8.2.1　Memos vs Lette8.2.2　What Is a Good Memo8.2.3　Writing Process8.2.4　AMemoModel8.3　Chapter Review8.4　Application ： Memo Writing ExercisesChapter 9　Reports9.1　Warm-up Exercise9.2　Key Concepts9.2.1　Types of Reports9.2.2　Rules for Writing a Report9.2.3　Elements of Memo Reports9.2.4　Elements of Formal Reports9.3　Chapter Review9.4　Application ： Report Writing ExercisesChapter 10　Oral Presentatio10.1　Warm-up Exercise10.2　Key Concepts10.2.1　Presentation Problems10.2.2　Preparing a Presentation10.2.3　Delivering Presentatio10.3　Chapter Review10.4　Application ： Haler GroupChapter 11　Conducting Interviews11.1　Warm-up Exercise11.2　Key Concepts11.2.1　What Is Interviewing11.2.2　Barrie in the Interview Process11.2.3　Effective Interviewing on the Part of Interviewer11.2.4　Effective Interviewing on the Part of Interviewee11.3　Chapter Review11.4　Application： Tom Smith and His Interview