电子商务教程

出版时间:2006-1  出版社:重庆大学出版社  作者:张华鸣  页数:380  字数:461000  
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内容概要

本书较为全面地透析了电子商务的商务、技术、补会领域。作为教材,其重点着墨于电子商务的起源和商务模式演化、企业资源管理、客户关系管理、电子供应链管理、电子采购管理、电子预报及生产计划管理、电子支付系统、网络安全问题以及电子商务市场策略等。该教材信息丰富,内容新颖,可供英语专业本科电子商务方向的学生使用,也可以作为公共外语的选读内容。

书籍目录

Chapter 1 Overview of Internet and E-commerce  Learning objectives  Introduction  1 What is the Internet?  2 Internet-based E-commerce  3 Potential benefits of electronic commerce for businesses  4 The Development of E-commerce and new economic paradigms  Summary  Review questions  Case study and projectChapter 2 E-commerce Business Models and Concepts  Learning objectives  Introduction  1 E-commerce business model  2 Major business-to-consumer (B2C) business models  3 Major Business-to-Business (B2B) business models  4 Business models in emerging E-commerce areas  5 How the internet and the web change business: basic business   concepts  Summary  Review questions  Case study and projectChapter 3 Enterprise Resource Planning  Learning objectives  Introduction  1 What is ERP?  2 How can ERP improve a company's business performance?  3 Administrative consideration of the time  4 Administrative considerations of the cost  5 Payback from ERP: when and how much  6 Configuration of ERP software  7 ERP and E-commerce  Summary  Review questions  Case study and projectChapter 4 Customer Relationship Management  Learning objectives  Introduction  1 Definition of CRM  2 Importance of CRM  3 Goals of CRM  4 Leading industries in CRM implementations  5 Innovative ideas  6 E-CRM  7 Implementation of CRM  8 Reason for the failure of CRM  9 Customer profitability  Summary  Review questions  Case study and projectChapter 5 E-commerce and Supply-chain Management  Learning objectives  Introduction  1 Supply-chain management  2 Why is supply-chain management so important?  3 Controlling variability across the supply-chain  4 How should a supply-chain be designed?  5 Supply-chain architecture  6 The relevance of E-commerce to the supply-chain  7 The Impact of E-commerce on the supply-chain  8 E-commerce and supply-chain integration  9 Traditional E-commerce vs. E-supply-chain  10 The importance of electronic data interchange in    E-commerce and supply-chain  11 An approach to E-technology acquisition and justification in    supply-chain management  12 E-commerce and global supply-chain management  13 The issue of trust in supply-chain management  Summary  Review questions  Case study and projectChapter 6 E-commerce and Purchasing Management  Learning objectives  Introduction  1 What is purchasing management?  2 JIT purchasing  3 JIT supplier selection  4 JIT purchasing and performance  5 Future of purchasing management  6 Why is purchasing management so important in E-commerce?  7 E-commerce purchasing  8 A model for e-purchasing  9 E-commerce purchasing strategies  10 Improving E-commerce purchasing process  Summary  Review questions  Case study and projectChapter 7 E-commerce and Forecasting and Scheduling      Management  Learning objectives  Introduction  1 What is forecasting and scheduling management?  2 Why is forecasting and scheduling management so important in   E-commerce?  3 Integrating forecasting into the E-commerce operations  4 Integrating scheduling into the ERP system  5 Automating to improve scheduling  Summary  Review questions  Case study and projectChapter 8 E-commerce Payment System  Learning objectives  Introduction  1 Payment systems  2 Credit card E-commerce transactions  3 E-commerce digital payment systems in the B2C arena  4 B2B payment systems  Summary  Review questions  Case study and projectChapter 9 Internet Security Concerns  Learning objectives  Introduction  1 The E-commerce security environment  2 Security threats in the E-commerce environment  3 Technology solutions  4 Policies, procesures, and laws  Summary  Review questions  Case study and projectChapter 10 E-commerce Marketing Strategies  Learning objectives  Introduction  1 Consumers online: the Internet audience and consumer behavior  2 Basic marketing concepts  3 Internet marketing technologies  4 B2C and B2B E-commerce marketing and branding strategies  5 Online market research: knowing your customer    Summary  Review questions  Case study and projectGlossarySources of Materials and Works Cited

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