商务英语选读

出版时间：2008-3  出版社：华东理工大学出版社  作者：王晓光，林伟　主编  页数：228  

内容概要

本教材反应了当代西方经济、管理及国际商务方面的最新咨讯，课文内容涉及经济、工商管理、金融、贸易等各个方面，内容新颖，时代感强，信息量大。    全书共16个单元，每单元分三部分。第一部分偏重于理论阐述，旨在通过阅读这些课文，丰富学生的经济管理类知识，从而提高用英语思考、分析和阐述各种经济管理现象、理论观点的语言能力。第二部分为实践篇，课文内容大多为公司运营的主要环节及做法等，其目的是帮助学生将理论与商务实践活动结合起来，从而提高运用能力。第三部分为案例分析或阅读扩展，以提高学生们运用英语的能力。

书籍目录

Part One  Management  Unit 1  Human Resources Management    Text 1  Process of Human Resources Management    Text 2  Fit For Hiring? It's Mind Over Matter  Unit 2  Marketing    Text 1  Nature of Marketing    Text 2  Finding the Right International Mix    Text 3  Relationship Marketing  Unit 3  Culture and Corporate Culture    Text 1  What a Corporate Culture Means    Text 2  Corporate Culture and National Characteristics    Text 3  National Cultures, International Business  Unit 4  Corporate Alliances and Takeovers -- Why Mergers Fail    Text 1  Marrying in Haste    Text 2  When Egos Collide    Text 3  Let's Talk Turkeys  Unit 5  Leadership    Text 1  Types of Leadership    Text 2  Business Men of the CenturyPart Two  Finance  Unit 6  Central Banking    Text 1  The Role of Central Banks in the Economy    Text 2  A Stitch in Time Saves Nine  Unit 7  Insurance    Text 1  Fundamentals on Insurance Management    Text 2  South Korea's State Pension Fund Dips Toe in World of Risk  Unit 8  Investment Companies    Text 1  Different Types of Investment Companies    Text 2  Exchange-traded Funds -- Revolution or Pollution?  Unit 9  Stock Market    Text 1  Basics about Stock Market    Text 2  China Stocks Take Big PlungePart Three  Economics and Trade  Unit 10  Economy    Text 1  Economics Theory    Text 2  Practice of Economics Theory  Unit 11  Globalization    Text 1  Joseph Stiglitz Speaks on Globalization    Text 2  China Seeks Known Brands to Go Global  Unit 12  World Trade Organization    Text 1  WTO Dispute Settlement    Text 2  WTO Regulations on Food  Unit 13  E-business    Text 1  From the Hard Business Model to the E-business Model    Text 2  The Art of Balancing E-business ProcessesPart Four  Accounting  Unit 1    Text 1  Company Profiles    Text 2  Flavors of Fraud    Text 3  Ebbers sentenced to 25 years in prison  Unit 16  Basics of Accounting    Text 1  Accounting information and its role in decision making    Text 2  Balance Sheet, Income Statement and Statement of Cash Flows

用户评论 (总计5条)

•   文章挺浅的，书的质量很不错
•   这种书我本以为选的文章一定是土的掉渣的，但是看了以后发现还是比较新的，可以一看，题目的话也出得蛮好的，可以做做的
•   我们学校老师编纂的，老实说，习题不错
•   是本很实用的商务英语书，里面分经济，贸易,会计,金融各类商务英语~~~
•   下学期的教材，规定教科书，还没上课，所以不知道是否对我有用，但觉得太太薄了，学不到什么