商务英语

出版时间：2009-7  出版社：武汉理工大学出版社  作者：马瑞华，杨海兰　主编  页数：363  
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内容概要

本书主要针对经济管理类学生而编写，在内容选择和章节安排上遵循选用原版英文文章、充分反映经贸领域的热点和最新动态、增强课堂教学的灵活性和学生的参与积极性等基本原则，介绍了国际贸易、跨文化沟通、招聘、营销策略、环境保护、人口发展、网上购物、外商直接投资、全球金融体系等内容。每个单元分为4个部分，即Text A、Text B、Business Writing和Business Dialogue，此外，每一单元都附有词汇和练习题，便于学生预习和复习。

书籍目录

Unit One  Text A  International Trade  Text B  Trade Frictions and Protectionism  Business Writing  Automatic Reply  Business Dialogue  First and Further ContactUnit Two  Text A  The Nature of Cross-cultural Negotiation  Text B  Eight Steps to Success in Negotiating  Business Writing  Memo  Business Dialogue  Business NegotiationUnit Three  Text A  Cultural Awareness: An Essential Element of Doing Business Abroad  Text B  Business Negotiations with the Koreans.A Cross-cultural Perspective  Business Writing  Contracts  Business Dialogue  After-sale ServicesUnit Four  Text A  Cultural Differences in International Business  Text B  Business Cards  Business Writing  Resume/CV (Curriculum Vita)  Business Dialogue  Hotel Reservation & Check OutUnit Five  Text A  Income and Work  Text B  Culture and Economic Development  Business Writing  Resignation  Business Dialogue  Saying Good-byeUnit Six  Text A  Human Resource Policies--Employee Selection  Text B  Testing, Testing--The New Job Search  Business Writing  Recruiting Advertisement  Business Dialogue  An Invitation to Dinner/At DinnerUnit Seven  Text A  Hiring Employees--It's not Just Luck  Text B  How to Shine at a Job Interview  Business Writing  Congratulations & Wishes  Business Dialogue  Job InterviewUnit Eight  Text A  Marketing Mix and McDonald's Five P's  Text B  Coca-Cola's Global Marketing Strategy  Business Writing  Thanks & Apologies  Business Dialogue  Eating and DrinkingUnit Nine  Text A  Strategic Issues in Chinese Marketing  Text B  The Changing Concept of Marketing  Business Writing  Special Persuasive Requests  Business Dialogue  Business VisitingUnit Ten  Text A  Culture Important in Advertising  Text B  The Major Participants in the Advertising Business  Business Writing  Advertisement  Business Dialogue  At the CustomsUnit Eleven  Text A  Environmental Degradation  Text B  Design of Environmental Policy  Business Writing  Meeting Notice  Business Dialogue  SightseeingUnit Twelve  Text A  Population  Text B  Achievements and Developments in Population and Family Planning in Chi  Business Writing  Welcome New Employees  Business Dialogue  Cancel an AppointmentUnit Thirteen  Text A  Sorry, Officer, I Was Just Surfing  Text B  Audi Stories behind the Four Rings  Business Writing  Application Letters  Business Dialogue  IntroductionUnit Fourteen  Text A  Nike, from Small Beginnings to World Giant  Text B  Nokia: Voice from Finland  Business Writing  Refusal Letters  Business Dialogue  Display and Marketing of SamplesUnit Fifteen  Text A  IT Grows Up  Text B  The Number One Problem  Business Writing  Special Persuasive Claims  Business Dialogue  Complaints and ClaimsUnit Sixteen  Text A  10% of Population Has Shopped on Web, Study Shows  Text B  eBay Makes Online Buying Easier  Business Writing  Invitation Cards and Letters  Business Dialogue  Discussing the PriceUnit Seventeen  Text A  The Banking Industry in China  Text B  Politics vs. Economics  Business Writing  Seeking for Joint Venture Partners  Business Dialogue  WTO and China's EconomyUnit Eighteen  Text A  Foreign Direct Investment  Text B  Product Life Cycle  Business Writing  Personal Statement  Business Dialogue  Reception and PartingUnit Nineteen  Text A  The Global Financial System  Text B  Current Accounts  Business Writing  Recommendation Letters  Business Dialogue  AppointmentReference