商务英语精读（第二册）

出版时间：2012-7  出版社：首都经济贸易大学出版社  作者：郑燕平，吴桦　主编  页数：233  字数：390000  

内容概要

　　《高等院校商务英语专业核心课精品系列教材：商务英语精读（第2册）》对话以两家虚拟的中外企业之间的相互交往并逐步开展业务为主线，内容涉及外企业日常经营、管理、营销和外贸业务操作等方面。本册是第二册。

书籍目录

Unit 1 Economic Integration
　Section One: Business Communications
　Making an Appointment
　Section Two: Text
　Levels of Economic Integration
　Section Three: Exercises
　Section Four: Biz Fueling Station
　Section Five: Business Reading
　Factors Driving Global Economic Integration
Unit 2 The Multinational Firms
　Section One: Business Communications
　Establishment of Business Relations
　Section Two: Text
　The Role of Multinational Enterprises
　Section Three: Exercises
　Section Four: Biz Fueling Station
　Section Five: Business Reading
　The Effects of MNEs on Host and Home Economies
Unit 3 Balance of Payments
　Section One: Business Communications
　At the Banquet
　Section Two: Text
　Balance of Payments Accounting
　Section Three: Exercises
　Section Four: Biz Fueling Station
　Section Five: Business Reading
　The Accounts of the Balance of Payments
Unit 4 Tariff Barriers
　Section One: Business Communications
　Shopping
　Section Two: Text
　Types of Tariff Barriers
　Section Three: Exercises
　Section Four: Biz Fueling Station
　Section Five= Business Reading
　Forms of Trade Barriers
Unit 5 Non-Tariff Barriers
　Section One: Business Communications
　Sightseeing at the Great Wall
　Section Two: Text
　Non-Tariff Barriers
　Section Three: Exercises
　Section Four= Biz Fueling Station
　Section Five= Business Reading
　ASEAN's Efforts to Eliminate NTBs
Unit 6 GATT and WTO
　Section One: Business Communications
　Price Inquiry
　Section Two: Text
　The World Trade Organization
　Section Three: Exercises
　Section Four= Biz Fueling Station
　Section Five= Business Reading
　Controversy over the WTO
Unit 7 Basics of Management
　Section One: Business Communications
　Definition of Management
　Section Two: Text
　What is Management?
　Section Three: Exercises
　Section Four= Biz Fueling Station
　Section Five: Business Reading
　A Case of Management: Starbucks
Unit 8 Roles of Management
　Section One: Business Communications
　Talking About Managerial Roles
　Section Two: Text
　What Do Managers Do?
　Section Three: Exercises
　Section Four: Biz Fueling Station
　Section Five: Business Reading
　The Dell Way of Management
Unit 9 Managing in a Global Environment
　Section One: Business Communications
　What's Wrong with Our Company?
　Section Two: Text
　Managing in a Global Environment
　Section Three: Exercises
　Section Four: Biz Fueling Station
　Section Five: Business Reading
　Global Marketing into 21st Century
　KEY TO EXERCISES
　附录（Appendix）

编辑推荐

　　《高等院校商务英语专业核心课精品系列教材：商务英语精读（第2册）》在结构、内容编排上多有创新之处。每单元都围绕一个主题，自成体系。同时，各章内容还一脉相承、融会贯通、环环相扣、逻辑严密，使全书构成一个有机的整体。在编写过程中，《高等院校商务英语专业核心课精品系列教材：商务英语精读（第2册）》把语言知识、语言技能、商务知识、跨文化商务交际能力等各项知识技能的学习和培养综合考虑，为学生今后在商务领域的深入学习奠定了基础。