实用商务英语写作

出版时间：2006-1  出版社：北京理工  作者：石定乐  页数：278  字数：405000  

内容概要

　　《实用商务英语写作（第3版）》注重实践技能训练，具有针对性和通用性相结合、真实性与时效性相结合的特点。与传统的商务英语函电写作教材相比，增加了在现代国际商务活动中频繁使用的文体，如广告文案、备忘、报告和合同等文体写作实用技巧训练，对在互联网时代已不再广泛使用的文体不再做介绍。
　　针对各种文体提供了大量的范例，通过讨论范例熟悉该文体，总结出其核心模式和常用术语及套语，配有可操作性强的技巧训练。范例均附中文译文，习题多附参考答案和引导性评论。
　　第2版增加了商务电邮的技术指导，针对抄送(cc)和附件(attachment)的一些操作，结合当前国际商务操作惯例做了指导性说明。
　　第3版在第2版的基础上更新素材，整合内容，使《实用商务英语写作》更加重点突出，脉络清晰，富于操作性、时代感和趣味性，以全新的面貌呈现于广大读者。

书籍目录

Chapter One　Memo Writing & E-mail Writing
　Activity 1　What Is a Memo？
　Activity 2　What a Memo Is Like？
　Activity 3　How to Write a Memo？
　Activity 4　How to Write E-mail with Efficiency？
Chapter Two　Business Correspondence Writing ( I ) (Relation
Establishing)
　Activity 1　Style & Format of Business Letter　
　Activity 2　Enquiry & Reply　
　Activity 3　Order & Acknowledgement　
Chapter Three Business Correspondence Writing ( Ⅱ ) ( Payment
Demands & Payment)
　Activity 1　How to Get Payment Settled？
　Activity 2　Get Payment Settled
Chapter Four　Business Correspondence (Ⅲ) ( Problem Solving)
　Activity 1　Complaint Making
　Activity 2　Reply to Complaint
Chapter Five　Career
　Activity 1　How to Write an Effective Resume？
　Activity 2　How to Write a Job Application？
　Activity 3　Job-Wanted
　Activity 4　Letters of Recommendations
Chapter Six　Practical Writing( Notices & Social
Letters)
　Activity 1　Notices & Public Signs
　Activity 2　General Introduction of Social Letters
　Activity 3　Common Social Letters
Chapter Seven　Advertisement Writing
　Activity 1　General Idea of a Copy
　Activity 2　How to Draw a Copy？
　Activity 3　Write a Copy Now
Chapter Eight　Business Report Writing
　Activity 1　What Is a Business Report？
　Activity 2　What a Report Is Made of？
　Activity 3　How to Write a Routine Report？
　Activity 4　How to Write an Investigation Report？
　Activity 5　How to Write a Feasibility Report？
Chapter Nine　Business Contract/Agreement Writing
　Activity 1　General Idea About Agreement/Contract
　Activity 2　Basic Provisions for Agreement/Contract
　Activity 3　How to Write a Contract？
　Activity 4　Supplementary Reference for Contract /Agreement
Writing
Chapter Ten　Graphs and Diagrams
　Activity 1 Bar Chart
　Activity 2　Pie Chart　
　Activity 3　Linary Chart
　Activity 4　Other Diagrams
附录1　常用国际贸易词汇术语
附录2　常用商务文案英语缩略语
附录3　参考答案
参考文献

编辑推荐

　　《实用商务英语写作（第3版）》可作为高校相关专业商务英语及英语应用文写作教材，还可作为从事国际商贸工作人员的参考用书及商务英语等级考试的指导用书。