国际营销/国际商务简明教程系列

出版时间：2001-6-1  出版社：上海外语教育出版社  作者：杰弗雷・埃德芒德・卡里  
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内容概要

本书是一本国际营销的综合性的入门教材。

书籍目录

Chapter1:MARKETING BASICS
Chapter2:ELEMENTS OF THE MARKETPLACE
Chapter3:THE DIMENSIONS OF INTERNATIONAL MARKETING
Chapter4:INTERNATIONAG TRADE
Chapter5:THE ROLE OF GOVERNMENTS
Chapter6:THE ROLE OF CULTURAL FORCES
Chapter7:DEVELOPING PRODUCTS FOR THE FORFIGN MARKET
Chapter8:MAGRET RESEARCH
Chapter9:PREPARING FOR MARIET INTRY
Chapter10:DEVELOPING DISTRIBUTION
Chapter11:ADVERTISING AND PROMOTIONS
Chapter12:MAKIG CONTACT
Chapter13:STAFFING THE NEW MARKET
Chapter14:EVALUATING PERFORMANCE
Chapter15:THE MARKETING PLAN
……