国际商贸英语函电教程

出版时间：2004-8  出版社：中南大学出版社  作者：秦亚农  页数：241  
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内容概要

高等职业教育的办学宗旨是培养基层和生产第一线技术应用型人才，强调基本素质和技能的培养，注重针对性和实用性，从而造就基本功扎实、操作能力强的复合型、实用型人才。随着全球经济一体化、我国加入WTO以及信息技术的迅速发展，国际商贸函电从内容到形式都发生了巨大变化，对人才培养也有了新的要求。本书根据高职院校函电教学大纲，在保留和吸收现有函电教材优点的基础上，大胆改革教学内容和教学方法，以符合教学大纲确定的培养目标以及国际贸易的发展趋势。    本书按进出口业务环节的先后分章编写，用较为通俗的英语系统介绍国际商贸函电的基本格式、写作特点、国际商贸过程的各个主要环节及每个环节所涉及的代表性信函；编入了常用合同及单证，通过实例使学生了解合同及各种常用单证的格式，以加强学生用英语处理进出口业务往来函电、签订合同和制作单证的实际操作能力。

书籍目录

Chapter 1 Business Letter Writing　Introduction　Part One  Writing Principles and Language Features　Part Two  The Structure and LayoutChapter 2 Establishing and Promoting Business Relations　Introduction　Lesson 1  Seeking New Customers　Lesson 2  Establishing Business Relations　Lesson 3  Credit Enquiry from the BankChapter 3 Enquiries,Offers and Counter-offers　Introduction　Lesson 4  A First Enquiry　Lesson 5  A Specific Enquiry 　Lesson 6  A Finn Offer　Lesson 7  A Non-firm Offer　Lesson 8  Asking for Proforma Invoice　Lesson 9  (A) A Counter-offer　　(B) Declining a Counter-offer　Lesson 10  Acceptance of a Counter-offerChapter 4 Acceptance and Orders　Introduction　Lesson 11  An Initial Order　Lesson 12  (A)A Repeat Order　　(B) Declining a Repeat Order　Lesson 13  Confirming an Order　Lesson 14  (A) Sending a Sales Contract　　(B) A Reply　Appendix: Speciment of a Sales ContractChapter 5 Payment　Introduction　Lesson 15  (A)Proposing to Pay by 30 Days L/C　　(B) A Reply 　Lesson 16  (A)Asking for Easier Payment Terms　　(B) A Reply　Lesson 17  Urging Establishment of L/C　Lesson 18  Amending L/C to Allow Partial Shipment and Transshipment　Lesson 19  Asking for L/C Extension　Lesson 20  Request for Earlier Payment　Appendix: A Speciment of an L/CChapter 6 Packing and Shipment　Introduction　Lesson 21  Packing Requirements　Lesson 22  Shipping' Instructions  　Lesson 23  Shipping Advice　Lesson 24  Urging Shipment　Appendix: Speciment of an Ocean B/L  Chapter 7 Insurance　Introduction　Lesson 25  Type of Coverage　Lesson 26  Covering Insurance for the Buyer　Lesson 27   (A) Asking for Excesssive Insurance ……Chapter 8 Complaints and ClaimsChapter 9 New Trade Forms in UesChapter 10 E-mail and E-commerceAppendixVocabulary