战略管理精要

出版时间：2005-10  出版社：东北财经大学出版社  作者：（美）哈里森，（美）圣约翰　著  页数：175  

内容概要

本书简洁、明了地讨论了战略管理领域核心和热点问题，它不仅文风轻松活泼，而且短小精悍，涵盖了所有主要的战略管理话题，囊括了现代和古典理论，提炼了该领域代表性学者的观点，将当前的分歧、观点和实例有机地编纂在一起。本书以传统的战略管理过程模型、基于资源的战略管理模型、深入讨论了基于资源的理论、组织间利益相关者的关系、伦理和企业战略、交易费用理论、代理理论、重构、全球竞争、战略联盟等问题。此外，电子商务和新经济的话题也贯穿于全书的实例、概念、假设和推论中。

书籍目录

THE STRATEGIC MANAGEMENT PROCESS What Is Strategic Management? External and Internal Environmental Analysis Strategic Direction Business and Corporate Strategy Formulation Strategy Implementation and Control Strategic RestructuringAlternative Perspectives on Strategy Development Determinism Versus Enactment Deliberate Versus Emergent Strategy Formulation Stakeholder Analysis and Management The Resource-Based View of the FirmEthics and Social ResponsibilityThe Case for Going GlobalKey Points SummaryReferencesTHE EXTERNAL ENVIRONMENT The Brcio-cultural Forces Economic Forces Technological Forces Political/Legal ForcesThe Task Environment Competitive Forces External Stakeholders and Environmental Uncertainty Partnering with External StakeholdersStrategic GroupsKey Points Summary ReferencesTHE INTERNAL ENVIRONMENT AND STRATEGIC DIRECTION The Internal Environment The Chief Executive Officer Boards of Directors and Agency Costs  Employees and Culturd Internal Resources and Competitive Advantage  Assessing Internal Strengths and WeaknessesEstablishment of Strategic Direction Organizational Mission Business Definition  Organizational Vision  Purpose and Ethics ……BUSINESS STRATEGY CORPORATE STRATEGYSTRATEGY IMPLEMENTATIONSTRATEGIC CONTROL AND RESTRUCTURINGSTRATEGIES IN AN INTERNATIONAL CONTEXTAPPENDIX 1 PRERING A STRATEGIC ANALYSIS

用户评论 (总计2条)

•   老师推荐的上课教材。内容通俗易懂，对没有太多管理学知识的人而言难度不是很大。里面的英文也不难，典型的外国教材。
•   这本是我考博的指定参考书，因此一定要买了，当当的书还是很给力的，加钱公道，质量也不错！这次很满意！