管理学

出版时间：2006-8  出版社：东北财经  作者：[美]沃伦*R.普拉克特  

内容概要

本书开创性地将满足顾客需求的经营目标贯穿于每项管理职能的阐述之中，适应了当今快速发展和变化的商业环境。同时，作者在全书的各章节中对提高领导者有效性问题倾注了大量的心血，这些努力为我们提供了丰富的实践指导。本书的写作思路清晰，视角独特，含有大量富有启发性的素材，为读者构建了一个“管理的世界”，这也正是本书历经八版畅销不衰的原因之所在。

作者简介

作者：(美)沃伦·R·普拉克特 (美)雷蒙·F·阿特纳 (美)吉米·S·艾伦

书籍目录

Part 1 Management Concepts 1 Management:An Overview  Introduction  Management and Managers  Organizational Need for Managers  The Manager's Universe  Levels of Management  Management Functions  Functions and the Levels of Management  Management Roles  Management Skills  Management Myths and Realities  Evaluating a Manager's Performance 2 Management Thought:Past and Present  Introduction  History and Theory of Management   Classcal Management Theory  Behavioral Management Theory  Quantitative Management Theory  Systems Management Theory  Contingency Management Theory  Quality Management Theory 3 Management Ethics and Social Responsibility  Introduction  Managing Ethically  Organizational Influences on Ethical Conduct  Importance of Organizational Controls  Nature of Social Responsibility  Managing for Social Responsibility 4 Management's Commitment to Quality and ProductivityPart 2 Planning and Decision MakingPart 3 OrganizingPart 4 Staffing and LeadingPart 5 Controlling

用户评论 (总计1条)

•   这本书挺好，内容很丰富，是管理者值得一看的好书。但是是纯英文的，购买的朋友，可以慎重考虑后选择购买。