跨文化商务交际

出版时间：2011-2  出版社：北京对外经济贸易大学出版社有限责任公司  作者：周小微，陈永丽　主编  页数：191  

内容概要

　　跨文化交际学，是一门新兴的交叉学科，涉及人类学、心理学、语言学、传播学、社会学等学科。从20世纪60年代开始，跨文化交际学快速发展，成为高校纷纷开设的热门课程。目前而言，为本科学生编写的跨文化交教材不少，但尚未有专门针对高职高专学生的。本书适用于高职高专层次商务英语和国际贸易专业的学生，可作为跨文化商务交际相关课程的教材。
　　根据人才市场的变化，商务英语专业正在进行专业改造和课程体系的改革，使本专业人才培养方案不断优化，以适应市场的需要，这将进一步要求学生突出跨文化交际的应用能力这一特色。本教材以任务型的案例分析法为主，注重事实和学生的学习主动性、参与性、师生间的互动性，旨在增加商务类学生的跨文化意识，克服文化冲突，提高跨文化交际水平，从而增强国际商务竞争能力。
　　本书通过一个个具体典型的商务案例及经典的跨文化事件分析讨论，加深学生对不同文化的认识，增加跨文化敏感性和实际交际能力，同时激活思维，培养学生发现和分析问题的能力，选择的案例注重典型性、实用性、趣味性和时代感，以应用能力为目的，对较深的理论概念不作深入的阐述，而是通过案例说明，紧密联系商务活动中的实际问题，突出应用能力的培养，案例来源于国内外近期出版的相关专著、教材、报刊杂志、网络等。

书籍目录

Unit One Communication and Intercultural
Communication
　Reading 1 Communication
　Reading 2 Communication in a Global Village
　Reading 3 Intercultural Communication
Unit Two Culture and Language
　Reading 1 Culture
　Reading 2 The Iceberg Model of Culture
　Reading 3 Coping with Cultural Differences
　Reading 4 Culture Shock--New York City to Rural France
　Reading 5 Ctilture and Language---Language Mirrors
Values
　Reading 6 Translation and Culture
Unit Three Verbal Communication
　Reading 1 The Meaning in Words
　Reading 2 The Cultural Connotation of Chinese Kinship
Terms
　Reading 3 How to Manage Verbal Intercultural Communication
Effectively
Unit Four Nonverbal Communication
　Reading 1 The Power of Nonverbal Communication
　Reading 2 Body Language
　Reading 3 How to Understand Monochronic and Polychr0nic Time
to Improve International Business Communications
　Reading 4 How's Your Personal Distance--Watch This
Space
Unit Five Communication Style---High and Low Context
　Reading 1　General Introduction to High-context and Low-context
Cultures
　Reading 2 High-low Context as a Communication Tool for
Understanding Cultural Differences
　Reading 3 Chinese Communication Style
Unit Six Cultural Dimension
　Reading 1 Hofstede's Five Cultural Dimensions
　Reading 2 The Drawbacks of Applying the Hofstede Model
Unit Seven Managing Intercultural Conflicts
　Reading 1 Conflict
　Reading 2 Culture and Conflict
　Reading 3 Destructive vs. Constructive Conflict
Unit Eight Intercultural Negotiation
　Reading 1 Cross-Cultural Negotiations
　Reading 2 Japanese Negotiation Style
　Reading 3 The 36 Chinese Strategies Applied to
Negotiation
Unit Nine Intercultural Management
　Reading 1 Intercultural Management
　Reading 2 Intercultural Synergy in Mergers &
Acquisitions
　Reading 3 KFC and McDonald's a Model of Blended
Culture
　Reading 4 The Art of Communication is the Language of
Leadership
Unit Ten Understanding East and West Cultures and Their
Behaviors
　Reading 1 Japanese Culture
　Reading 2 Key American Values
　Reading 3 The Impact of Cultural Differences When Entering
Chinese Market
　Reading 4 Working with the French
　Reading 5 India