The Practical Guide to Sales & Marketing Management (精装)

出版时间：1998年6月1日  出版社：Prentice Hall  作者：Gene Garofalo  

内容概要

This work offers anyone with sales and marketing responsibilities an understanding of how these departments operate, and how they can better achieve their sales goals. Case studies are featured, as well as the inclusion of sample forms. Areas covered include the product development process, market share strategies, competitive research, campaign creation and execution, and the role of advertising and promotion.
	   
length: (cm)24.2   　　　　　　　　　width:(cm) 18.2
Book Dimension
Height (mm) 229 　　　　　　　　　　 Width (mm) 152