竞争者的智力Competitive Intelligence

出版时间：2002-12  出版社：John Wiley & Sons Inc  作者：Underwood, Jim  页数：110  

内容概要

Fast track route to mastering the art of competitor intelligence Covers the fundamentals of competitor intelligence, from securing CEO buy-in and making sure the right people are in place to creating an internal intelligence system and setting up a war room 　　Examples and lessons from some of the world's most intelligent businesses, including Motorola and Apple, and ideas from the smartest thinkers including Jan Herring, Ben Gilad and Leonard Fuld 　　Includes a glossary of key concepts and a comprehensive resources guide 　　ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.

书籍目录

Introduction to Express Exec Introduction What is Competitive Intelligence? The Evolution of Intelligence The E-Dimension The Global Dimension The State of the Art In Practice Key Concepts and Thinkers Resources Ten Steps to Making It Work Frequently Asked Questions (FAQs) Index