平衡的计分卡-战略03.08 /THE BALANCED SCORECARD - STRATEGY 03.08

出版时间：2002-4  出版社：John Wiley & Sons  作者：Nils-Göran Olve　著  页数：114  

内容概要

ExpressExec is a unique business resource of one hundred books.These books present the best current thinking and span the entire range of contemporary business practice.Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively,together with lessons from benchmark companies and ideas from the world's smartest thinkers.　　ExpressExec is organised into ten core subject areas making it easy to find the information you need: 　　01 Innovation 　　02 Enterprise 　　03 Strategy 　　04 Marketing 　　05 Finance 　　06 Operations and Technology 　　07 Organizations 　　08 Leading 　　09 People 　　10 Life and Work 　　ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

作者简介

NILS-GÖ RAN OLVE is Adjunct Professor at Linköping University and a partner in Concours Cepro,a Stockholm consultancy.His previous book on the Balanced Scorecard,Performance Drivers,was published in eight languages.

书籍目录

Introduction to ExpressExec03.08.01 Introduction to Balanced Scorecard03.08.02 Definition of Terms: What is a Balanced Scorecard?03.08.03 The Evolution03.08.04 The E-Dimension03.08.05 The Global Dimension03.08.06 The State of the Art03.08.07 In Practice03.08.08 Key Concepts and Thinkers03.08.09 Resources03.08.10 Ten Steps to Making Strategy WorkFrequently Asked Questions (FAQs)Index