外贸英语函电

出版时间：2010-4  出版社：科学出版社  作者：兰天，时敏，叶富国　主编  页数：276  

前言

　　科技革命迅猛发展，知识更替日新月异，国际竞争日趋激烈。从国际经济环境看，跨国投资飞速发展，世界各国和地区间的经济依赖程度不断加深，区域经济集团化和世界经济全球化趋势不断加强，国际经济协调日显重要，经济集团内部以及经济集团之间的合作与竞争日益成为关注的焦点。从国内经济环境看，社会主义市场经济体制的建立与不断完善改善了我国企业参与国际竞争的条件，经济发展方式的转变和对外开放程度的加深提高了我国企业迎接机遇和挑战的速度。　　为了培养熟悉国际经济运行规则、符合社会主义市场经济建设需要的人才，优化人才的知识结构，我们组织东北财经大学国际经济贸易学院的专业骨干教师编写了国际经济与贸易专业本科系列教材。东北财经大学国际经济与贸易专业系辽宁省示范专业，国际贸易学是辽宁省重点学科。　　这套教材结合教师多年教学的经验，尽可能地反映本学科领域最新的研究成果和最新的发展趋势。我们深知，教材从写出的那一天起就已经“过时”了，这就需要教师在讲授过程中不断充实、调整有关授课内容，我们也根据国内外经济环境的变化适时修订本系列教材。　　本系列教材是为国际经济与贸易专业本科生课程编写的，同时也适用于其他经济类专业和有兴趣学习、更新国际经济与贸易知识的人士使用。　　由于作者学识和资料所限，本系列教材难免有不足之处，敬请广大读者批评指正。

内容概要

本书主要包括两部分。第一部分的第一章系统地介绍了英文商务信函写作的基本知识，第二至第十二章遵循外贸常规流程，依次介绍了业务关系的建立、资信调查、询盘及回复、报盘、还盘和接受，支付方式、包装、保险、装运、索赔与理赔，代理等内容。第二部分是附录部分，内容包括各个章节的样信、对话的译文及练习答案。本书的特色是，以两个具体的模拟公司的一单生意，从建立外贸业务关系开始一直到索赔及代理，为主要线索，以外贸操作过程的各个环节所涉及的样信为具体内容，两个公司对一单电子产品完整的贸易过程贯穿整本书，使读者置身于一个业务操作环境中，对外贸信函的特点、实际运用过程有更透彻、更深刻的理解，具有实用性。同时，本书的练习题内容全面，题型多样，突出各个章节的重点。　　本书可供高等院校国际经济与贸易专业、外贸英语专业及其他相关专业师生使用，也可供社会读者，尤其是从事外贸商务活动的读者参考。

书籍目录

前言 Chapter 1 Business Letters Writing 　Learning focus 　Section one Common letters and business letters 　Section two The layout of business letters 　Section three Format of a business letters 　Section four Writing principles on business letters 　section five Exercises Chapter 2 Establishment of Business Relations 　Learning focus 　Section one Introduction 　Section two Useful sentences 　Section three Specimen letters 　Section four Dialogue practice 　Section five Exercises Chapter 3 Inquiry 　Learning focus 　Section one Introduction 　Section two Useful sentences 　Section three Specimen letters 　Section four Dialogue practice 　Section five Exercises Chapter 4 Quotations and Offer 　Learning focus 　Section one Introduction 　Section two Useful sentences 　Section three Specimen letters 　Section four Dialogue practice 　Section five Exercises Chapter 5 Counter-offer 　Learning focus 　Section one Introduction 　Section two Useful sentences 　Section three Specimen letters 　Section four Dialogue practice 　Section five Exercises Chapter 6 Order and Acceptance 　Learning focus 　Section one Introduction 　Section two Useful sentences 　Section three Specimen letters 　Section four Dialogue practice 　Section five Exercises Chapter 7 Terms of Payment 　Learning focus 　Section one Introduction 　Section two Useful sentences 　Section three Specimen letters 　Section four Dialogue practice 　Section five Exercises Chapter 8 Payment by Letter of Credit 　Learning focus 　Section one Introduction 　Section two Useful sentences 　Section three Specimen letters 　Section four Dialogue practice 　Section five Exercises Chapter 9 Commodity Inspection, Insurance and Arbitration 　Learning focus 　Section one Introduction 　Section two Useful sentences 　Section three Specimen letters 　Section four Dialogue practice 　Section five Exercises Chapter 10 Packing and Shipment 　Learning focus 　Section one Introduction 　Section two Useful sentences 　Section three Specimen letters 　Section four Dialogue practice 　Section five Exercises Chapter 11 Claims and Complaints 　Learning focus 　Section one Introduction 　Section two Useful sentences 　Section three Specimen letters 　Section four Dialogue practice 　Section five Exercises Chapter 12 Agency 　Learning focus 　Section one Introduction 　Section two Useful sentences 　Section three Specimen letters 　Section four Dialogue practice 　Section five Exercises 参考文献 　附示 样信、对话的译文及练习参考答案 　Chapter 1 Business Letters Writing 　Chapter 2 Establishment of Business Relations 　Chapter 3 Inquiry 　Chapter 4 Quotations and Offer 　Chapter 5 Counter-offer 　Chapter 6 Order and Acceptance 　Chapter 7 Terms of Payment 　Chapter 8 Payment by Letter of Credit 　Chapter 9 Commodity Inspection,Insurance and Arbitration 　Chapter 10 Packing and Shipment 　Chapter 11 Claims and Complaints 　Chapter 12 Agency

章节摘录

　　We learn from your letter of May 18,in which you think that our price for thesubject article is found to be on the high side.　　Much as we would like to cooperate with you in expanding sales, we are re-gretful that we just cannot see our way clear to entertain your counter-offer,as the price we quoted is quite realistic and your counter-offer is under ourcost, because the raw material itself has been increased very much. As a mat-ter of fact, we have received a lot of orders from various sources at our level.Moreover, after investigation to your market, we trust that it will not be dif-ficult for our products to get a footing in your local market if you should man-age to do some marketing work.　　If you see any chance to do better, please let us know. On account of a limit-ed supply available at present, we would ask you to act quickly.In the meantime, please keep us posted of developments at your end. Pleaserest assured that we would always do our best to help you and promote thesales of our goods in your area.

编辑推荐

　　《外贸英语函电》特点：系统介绍外贸函电的特点及写作知识，重点介绍外贸实际操作过程中的函电写作，样信贯穿了国际贸易的一个完整的业务流程，种类丰富、代表性强，练习覆盖面广、题型灵活多样，富于知识性、创新性、实践性，配有相关章节的口语训练.操练力度深，富于实用性、挑战性。　　本系列教材配有多媒体教学课件.选用本教材的教师可通过以下联系方式与出版社取得联系，以获得相关支持。

用户评论 (总计4条)

•   这本书对外贸还是蛮实用的
•   帮朋友买的，和我以前买的一样，好评
•   很好,是正品!
•   购买这本书主要是为了让自己给客户的回复更加的专业，这本书还算不错，用一个案例的贯穿全文，让一个初学者了解了外贸的全过程，一些在外贸中可能出现的问题纠纷也写入了，还是很不错的，因为主要是为了学习函电，所以，看完后，被英语专业的同事拿去，当做了教科书，她非常的喜欢。