新编商务英语阅读教程-2-第二版

出版时间：2011-11  出版社：高等教育出版社  作者：吴长镛 编  页数：251  

内容概要

　　《全国高等院校商务英语精品教材·新编商务英语：阅读教程（2）（第2版）》是商务英语系列教材之一，教材中的语言材料均选自当代英美报纸杂志以及某些商务专著，其内容新颖、涉及面广。本教材旨在通过较大量的阅读，使学生巩固已学的基本词汇和语法知识，扩大词汇量，加强语感，提高英语阅读能力。若配合本系列教材的其他分册使用，则更能系统地掌握商务英语的基本词汇及其表达方式，全面地获得有关商务的基本知识。

书籍目录

Unit 1Part A TextText A AdvertisingText B A Surge in Online AdsPart B Fast ReadingUnit 2Part A TextText A Money and Its FunctionsText B Are We Headed for the Cashless Society?Part B Fast ReadingUnit 3Part A TextText A Steps in Entering Business in ChinaText B KFC China's Recipe for SuccessPart B Fast ReadingUnit 4Part A TextText A Marketing and Selling to Chinese Businesses (Ⅰ)Text B Marketing and Selling to Chinese Businesses (Ⅱ)Part B Fast ReadingUnit 5Part A TextText A The Job SearchText B Women Need Not ApplyPart B Fast ReadingUnit 6Part A TextText A Protecting Against Economic Loss (Ⅰ) Text B Protecting Against Economic Loss (Ⅱ) Part B Fast ReadingUnit 7Part A TextText A Management: Its Meaning and PurposeText B Wal-Mart's Magic MomentPart B Fast ReadingUnit 8Part A TextText A AccountingText B Finance: Basic ConceptsPart B Fast ReadingUnit 9Part A TextText A Stocks and Bonds (Ⅰ)Text B Stocks and Bonds (Ⅱ)Part B Fast Reading Unit 10Part A TextText A Types of ProductsText B PackagingPart B Fast Reading Test 2Some Important Reading Strategies and SkillsVocabularyKey