体验商务英语

出版时间：2012-8  出版社：高等教育出版社  作者：《体验商务英语》改编组 编  页数：262  

内容概要

　　《体验商务英语教师用书4（第2版）》延续了第一版活泼、高效的体验式商务英语学习模式。在此基础上对听力和阅读材料进行了全面更新，紧扣时代脉搏，多维度拓展商务英语语言及交际能力，着力打造精品。

书籍目录

Notes on unitsUnit 1 CommunicationAt a glanceBusiness briefLesson notesUnit 2 International marketingAt a glanceBusiness briefLesson notesUnit 3 Building relationshipsAt a glanceBusiness briefLesson notesUnit 4 SuccessAt a glanceBusiness briefLesson notesUnit 5 Job satisfactionAt a glanceBusiness briefLesson notesUnit 6 RiskAt a glanceBusiness briefLesson notesUnit 7 E-commerceAt a glanceBusiness briefLesson notesRevisionUnit AUnit 8 Team buildingAt a glanceBusiness briefLesson notesUnit g Raising financeAt a glanceBusiness briefLesson notesUnit 10 Customer serviceAt a glanceBusiness briefLesson notesUnit 11 Crisis managementAt a glanceBusiness briefLesson notesUnit 12 Management stylesAt a glanceBusiness briefLesson notesUnit 13 Takeovers and mergersAt a glanceBusiness briefLesson notesUnit 14 The future of businessAt a glanceBusiness briefLesson notesRevisionUnit BText BankTeacher's notesUnit 1 CommunicationCommunication with employeesThe communication value of corporate websitesUnit 2 International marketingThe fate of global brandsMoving your brand image upmarketUnit 3 Building relationshipsPartnering among consultanciesBlogging as a relationship toolUnit 4 SuccessA company strategy for a successful productA record year for a supermarket chainUnit 5 Job satisfactionManaging flexible working practicesSatisfying employees and customersUnit 6 RiskThe priority of safetyThe risk of loss of brand value and reputationUnit 7 E-commerceInternet shopping - ten years onUser-friendlinessUnit 8 Team buildingManaging teams across different countries and culturesTeam-building exercisesUnit 9 Raising financeOptions for start-up companiesAn alternative to the banksUnit 10 Customer serviceUsing technology to handle customersCustomer satisfaction surveysUnit 11 Crisis managementManaging crises effectivelyCarrying out a rescue planUnit 12 Management stylesLeadership qualitiesThe advantages of diplomatsUnit 13 Takeovers and mergersA year after a mergerHow to manage takeovers and mergersUnit 14 The future of businessSolving impossible problemsKeeping up with technologyText bank answer keyResource BankTeacher's notesUnit 1 CommunicationProblem-solving on the phoneUnit 2 International marketingBrainstormingUnit 3 Building relationshipsNetworkingUnit 4 SuccessNegotiatingUnit 5 Job satisfactionHandling difficult situationsUnit 6 RiskReaching agreementUnit 7 E-commercePresentationsUnit 8 Team buildingResolving conflictUnit 9 Raising financeNegotiating: tacticsUnit 10 Customer serviceActive IisteningUnit 11 Crisis managementAsking and answering difficult questionsUnit 12 Management stylesSocialising: putting people at easeUnit 13 Takeovers and mergersSummarising in presentationsUnit 14 The future of businessTele p h o ning:getting the right informationAppendixTranslation referenceBusiness briefReadingAudio scripts