战略管理学(国际版.第十二版)

出版时间：2001-1-1  出版社：机械工业出版社  作者：（美）托马森等著  
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内容概要

本书是一部具有划时代意义的战略管理名著，它在分析公司所处的市场环境，自身资源及竞争力的基础上，用全新的技术工具对一个公司如何制定，完善和实施战略等问题进行了深入浅出的阐述。

书籍目录

PART ONE THE CONCEPTS AND TECHNQUES OF STRATEGLC MANAGEMENT
1.THE STRATEGIC MANAGEMENT PROCESS:AN  OVERVIEW
2.THE THREE STRATEGY-MAKING TASKS:Developing a Strategic Vision,Setting Objectives,and Crafting a Strategy
3.INDUSTRY AND COMPETITIVE ANALYSIS
4.EVALUATING COMPANY RESOURCES AND COMPETITIVE CAPABILITES
5.STRATEGY AND COMPETITIVE ADVANTAGE 
6.MATCHING STRATEGY TO A COMPANYS SITUATION
7.STRATEGY AND COMPETITIVE ADVANTAGE IN DIVERSIFIED COMPANIES
8.EVALUATING THE STRATEGIES OF DIVERSIFIED COMPANES 
9.IMPLEMENTING STRATEGY:BUILDING RESOURCE CAPABILITIES AND STRUCTURING THE ORGANIZATION
10.IMPLEMENTING STRATEGY :BUDGETS,POLICIES,BEST PRACTICES,SUPPORT SYSTEMS,AND REWARDS
PART 2 CASES IN STRATEGIC MANAGEMENT
A GUIDE TO CASE ANALYSIS