高效商务沟通//世界经济管理文库(英文版.第7版)

出版时间：1998-10-01  出版社：机械工业出版社  作者：Herta A.Murphy Herbert W.Hildebrandt Jane P.Thomas  
Tag标签：无  

内容概要

成功、高效的商务沟通往往会令您事半功倍。通过阅读本书，您将了解到：商务沟通的历史背景、商务沟通的各种技术手段、文案设计和实施的程序、如何进行书面沟通、如何进行口头交流、怎样获得心议已久的工作职位。本书作者均为执教多年的业界“领袖”。他们丰富的经验与大量的神机妙算例，将为您提供一套综合、实用的高效商务沟通方法。

书籍目录

PART ONE Background for Effective Business Communication：chapter1·Effective Communications in Business 
Chapter 2·The Seven C’s of Effective Communication 
PART TWO Brsiness Commrnication in Context：
Chapter 3·Business Communicsation and the Global Context 
Chapter 4·Business Communication and the  Ethical Context 
Chapter 5·Business Communication and the  Technology
PART THREE Message Design：
Chapter 6·The Process of Preparing Effextive Business Messages
Chapter 7·The Appearance and Design of Business  Messages 
Chapter 8·Good-News and Neutral Messages
PART FOUR Written Communication：Major Plans for Letters and Memos：
Chapter 9·Bad-News Messages
Chapter 10·Persuasine Written Messages
PART FIVE Written Communication：Reports
Chapter 11·Short Reports
Chapter 12·Long （Formal） RAeports
Chaper 13·Proposals
PART SIX STRATEGIES FOR ORAL COMMUNICATION
Chapter 14·Strategies for Successful Speaking and Successful Listining
Chapter 15·Stratehies for Successful Lnformatimve and Persrasive Speaking 
Chapter 16·Strategies for Successful Lnertpersonal Commrnication
Chapter 17·Steategies for　Successful Business and Group Meetings
PART SEVEN THE JOB APPLICATION PROCESS
Chapter 18·The Job Application Process——The Written Job Presentation
Chapter 19·The Job Application Process—Lnterviews and Follow-Up
APPENDIXES