电子商务专业英语教程

出版时间：2007-8  出版社：电子工业  作者：王晔 编  页数：244  

内容概要

　　 本书旨在使读者掌握电子商务专业英语术语及用法，培养和提高读者阅读和翻译专业英语文献资料的能力。本书由15个主题单元组成，涵盖了电子商务领域的基本理论、基本知识、基本技术、基本应用和法规等内容。每个主题单元由课文、阅读材料、词汇、注释和练习组成。书后附有参考译文、参考答案和参考文献。为了方便教学，本书另配有电子教案，向采纳本书作为教材的教师免费提供。　　本书可以作为电子商务、信息管理与信息系统、物流管理、市场营销等本专科专业英语教材，也可供从事相关专业的工程技术人员参考使用。

书籍目录

Unit 1  Electronic Commerce Theory　Text A  Overview of Electronic Commerce　Exercises　Text B  Advantages And Disadvantages of Electronic Commerce　Reading Materials　IT Producing Industries -Hopeful Sighs In 2003　IT Producing Industries Weather the Recession and Recover SlowlyUnit 2  Internet and Protocols　Text A  Computer Networks　Exercises　Text B  The TCP/IP Protocol Suite　Reading Materials　A Nation Online: How Americans Are Expanding Their Use Of The InternetUnit 3  Economics of Electronic Commerce　Text A  Interaction of Economics and E-commerce　Exercises　Text B  E-Commerce Changes the Economics of Research　Reading Materials　Online Marketing Basics　Establishing a Web PresenceUnit 4  Web Publishing　Text A  Online Publishing　Exercises  　Text B  Opportunities and Risks of Electronic Publishing　Reading Materials　Assessing the Need for an Online StoreUnit 5  Logistics　Text A  I.ogistics in Electronic Commerce　Exercises  　Text B  The Logistics Gaps in China　Reading Materials　The First Step to Internet Marketing:Pick Something to Promote　Step One: Pick Something to Promote　Selling Stuff　Collecting Leads　Info to Collect　Other Stuff You Can Achieve with Search AdsUnit 6  EDI and Its Application  Text A  Electronic Data Interchange (EDI)  Exercises  Text B  EDI Adoption and EDI Maturity  Reading Materials　Ten Key Steps to Successfully Marketing Your Business OnlineUnit 7  Electronic Marketing Structure and Direct Marketing  Text A  Overview of Electronic Marketing Structure  Exercises   Text B  Direct Marketing  Reading Materials　Internet Marketing and customer referralsUnit 8  SCM and Electronic Commerce  Text A  IT and supply-chain management　Exercises　Text B  The significance of virtual value chains in revealing new market opportunities ""　Reading Materials　A History of Logistics/Supply Chain ManagementUnit 9  Advertising Strategies　Text A  Advertising Methods on the Web　Exercises　Text B  Advertisement Strategies　Reading Materials　How to Start Selling OnlineUnit 10  Security Issues in Electronic Commerce　Text A  Internet E-Commerce Security　Exercises　Text B  Creating and maintaining Brands on the Web　Reading Materials　E-Commerce Security: Fact or Fiction?Unit 11  Eletronic Commerce LegislationUnit 12  Web Marketing Unit 13  Electronic Commerce and Information EconomyUnit 14  Electronic Commerce TrustUnit 15  Electronic Commerce Planning 参考译文

编辑推荐

《电子商务专业英语教程》可以作为电子商务、信息管理与信息系统、物流管理、市场营销等本专科专业英语教材，也可供从事相关专业的工程技术人员参考使用。

用户评论 (总计4条)

•   内容具体还没看··
•   收到送货员的短信之后，下课之后就赶快去校门口去取快递。可到了之后发现很多人把送货员围了起来。书都被放在了地上，我找了半天都没发现我的。最后，送货员竟然又从车上拿下了一大堆，这不是明摆的耍人吗？结果弄了将近半个小时，饭也没吃成！
•   还好。我们是作为课本来学习的。觉得还可以。
•   这是一本电子商务书，也是一本英语书，目前懂专业的很多，懂英语的很多，但是既懂专业又懂英语的就少之又少了。。。