现代商务英语综合教程（第3册）

出版时间：2010-10  出版社：中国人民大学出版社  作者：吕海彬，王哲　主编  页数：203  

内容概要

《现代商务英语综合教程》的编写宗旨是：在遵循现代外语教学理念基础上，强调外语在商务领域中的应用，注重为学生创造商务环境，全面培养学生的英语综合应用能力，使他们在今后的工作中能用英语有效地进行口头和书面商务沟通。

书籍目录

CHAPTER 1  Retailing  Background Case  Listening  Reading  Structure  Vocabulary  Comprehension  Translation  Speaking  Writing  Additional ReadingCHAPTER 2  Franchising  Background Case  Listening  Reading  Structure  Vocabulary  Comprehension  Translation  Speaking  Writing  Additional ReadingCHAPTER 3  Advertising  Background Case  Listening  Reading  Structure  Vocabulary  Comprehension  Translation  Speaking  Writing  Additional ReadingCHAPTER 4  Marketing  Background Case  Listening  Reading  Structure  Vocabulary  Comprehension  Translation  Speaking  Writing  Additional ReadingCHAPTER 5  Business Negotiations  Background Case  Listening  Reading  Structure  Vocabulary  Comprehension  Translation  Speaking  Writing  Additional ReadingCHAPTER 6  Logistics  Background Case  Listening  Reading  Structure  Vocabulary  Comprehension  Translation  Speaking  Writing  Additional ReadingCHAPTER 7  Outsoureing  Background Case  Listening  Reading  Structure  Vocabulary  Comprehension  Translation  Speaking  Writing  Additional ReadingCHAPTER 8  Quality Control  Background Case  Listening  Reading  Structure  Vocabulary  Comprehension  Translation  Speaking  Writing  Additional ReadingCHAPTER 9  Company Performance  Background Case  Listening  Reading  Structure  Vocabulary  Comprehension  Translation  Speaking  Writing  Additional ReadingCHAPTER 10  Customer Service  Background Case  Listening  Reading  Structure  Vocabulary  Comprehension  Translation  Speaking  Writing  Additional ReadingCHAPTERll  Crisis Management  Background Case  Listening  Reading  Structure  Vocabulary  Comprehension  Translation  Speaking  Writing  Additional ReadingCHAPTER 12  Entrepreneurs  Background Case  Listening  Reading  Structure  Vocabulary  Comprehension  Translation  Speaking  Writing  Additional Reading

用户评论 (总计1条)

•   循序渐进，很详细，挺有用的~很喜欢呢！