成功指南

出版时间：2001-6  出版社：中央电大  作者：商务英语课程组 编  页数：81  

内容概要

　　《成功指南：职业性（商务）》是从英国开放大学（Open University）引进、改编的多种媒体的商务英语课程，配套教材包括《成功指南——职业性（商务）》（A Guide to Success——Pro—fessionalism in Business）；《环球商务英语》（World Class English for Business）（1，2册）；录像带（光盘）及9盘录音带。

书籍目录

Part One: Professionalism in BusinessIntroduction1. Managing yourself and your team1.1 Managing your time1.2 Working in a team1.3 Understanding motivation2. Planning your work2.1 The rational approach2.2 Making decisions2.3 Monitoring and evaluation3. Understanding marketing3.1 Customer focus3.2 Customers and stakeholders3.3 The marketing mix3.4 Pricing3.5 Communication4. Making financial decisions4.1 Understanding costs4.2 What is cash flow?4.3 Making investment decisions5. Operating internationally5.1 Why do companies internationalise?5.2 Why is it complicated?5.3 What do we mean by culture?5.4 Adapt or standardise?ConclusionsClosing AssignmentReferencesPart Two: World Class English for Business——Course GuideIntroductionCourse componentsThe coursebooksThe cassettesThings you needUsing the courseTimingOrganisation of the coursebooksLanguage usedAudio activitiesSelf-assessment