国际商务英语教程

出版时间：1900-1  出版社：复旦大学出版社  作者：邬性宏 编  页数：357  字数：297000  
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内容概要

本书是一本精读教材，共有28课，每课除课文外，还包括课文中单词短语、专门名词及经济术语和词组的解释、难句注释和练习。除每课的练习外，书中还有四个复习性的综合练习。本书最后还附有总词汇表。     本书课文均取材于美、英等国的书刊。课文内容涉及国际贸易、国际投资、国际金融、技术转让、国际市场营销等各个领域。由于本书课文内容都反映西方国家学者和专家的观点，读者在学习和使用时务请注意。    为了培养、提高学生在阅读、翻译、写作和口头表达等多方面的语言能力，我们在编写各课练习时力求符合这一要求。    本教程可供高等院校国际商务、国际经济、国际贸易、国际金融和投资、经济管理、政治经济学以及英语等系科使用，也可作为涉外经济管理部门、研究机构和企业工作人员学习国际商务英语的教材或读物。

书籍目录

Lesson One  Forms of International BusinessLesson Two  The Importance of International trade to Economic DevelopmentLesson Three  Nontariff Barriers to TradeLesson Four  The Export ProcessLesson Five  Sales Channels in International tradeLesson Six  intternational Commercial TermsLesson Seven  Export Shipping and Imsurance       REVISION Exercises(LL.1-7)Lesson Eight  Export DocumentationLesson Nine  International Commercial PaymentsLesson Ten  Some Understanding of CountertradeLesson Eleven  Some Methods for selling Know-howLesson Twelve  International Trade in ServicesLesson Thirteen  Federal Express Expands Services InternationallyLesson Fourteen  Motives for International Investments       REVISION Exercises(LL.8-14)Lesson Fifteen  Multinational corporationsLesson Sixteen  Types and Management Systems of Joint VenturesLesson Seventeen  Shanghai:The Remarkable Place to Do Business in ChinaLesson Eighteen  How Unilever Is Making Its Investment Decisions?Lesson Nineteen  The Importance of Marketing in International OperationsLesson Twenty  Assessing International Market OpportunityLesson Twenty-one  Selection of Overseas Markets       REVISION Exercises(LL.15-21)Lesson Twenty-two  Export PricingLesson Twenty-three  Internatioral AdvertisingLesson Twenty-four  Coca-Cola's Global Marketing StrategyLesson Twenty-five What Is the Foreign Exchange Rate?Lesson Twenty-six  Functions of the Foreign Exchange MarketLesson Twenty-seven  Theories of Exchange Rate DeterminationLesson Twenty-eight  Eurocurrency Markets       REVISION Exercises(LL.22-28)Index of New Words & PhrasesIndex of Proper NamesIndex of Economic Terma & Expressions