商业领袖及其成功故事

出版时间：2007-4  出版社：中国广播电视出版社  作者：奥尼尔  页数：239  字数：380000  
Tag标签：无  

内容概要

透过商界每一次突破性的成功，你会发现每一位成功者的故事中都包含着坚持不懈的努力。本书55个商业领袖的成功故事告诉你在商界取得成功的真正原因，他们中有：　　★脱口秀女王奥普拉·温芙瑞从不满足现状．成为传媒界精英；　　★Gap公司首席执行官米基·德雷克斯勒无视自恃才高的专家，却采纳12岁孩子的建议，最终建立了每年拥有9亿赢利的零售产业；　　★沃尔特-迪斯尼抛开金钱，专注于每一件事。开创娱乐事业新天地。　　当鞋业公司彻底否定了比尔·鲍尔曼那革命性的运动鞋设计，是什么使这位耐克公司的创始人之一坚持不懈，一如既往？eBay公司的创始人彼埃尔-奥米迪亚如何想他人不曾想？本书不仅为你解答了这些问题，还揭示了这55位革新者如何在竞争激烈的商海中乘风破浪，达到成功的顶峰。

书籍目录

Introduction by William J. O'NeilPART 1 Striving To Be The Best 1 Nike Co-founder Bill Bowerman: His Innovations For Runners Helped Build An Empire 2 Animator Walt Disney: His Innovation And Persistence Gave Birth To Magic 3 Media Innovator Oprah Winfrey: Staying Positive Helped Her Climb To The Top 4 Industrialist Andrew Carnegie: His Innovations Led The U.S. Into The Steel Age 5 Publisher Katharine Graham: She Built Her Career On Persistence And Integrity 6 Applied Materials' James Morgan: Listening To Employees Kept His Company Growing 7 Hewlett-Packard's Carly Fiorina: How A Philosophy Major Came To Drive Technology's Big Engines 8 Cosmetics Queen Mary Kay Ash: She Made Beauty A Big Seller 9 Self-Help Pioneer Dale Carnegie: He Won Friends And Influenced Many People 10 NBA Commissioner David Stern: He Pumped Up League Into An Entertainment PowerhousePART 2 Growing From The Ground Up 11 Wal-Mart Founder Sam Walton: He Learned From Competitors And Then Went His Own Way 12 Paychex's Thomas Golisano: Built Business By Hiring For Guts Instead Of Know-How 13 McDonald's Ray Kroc: He Cooked Up A Winner 14 Tupperware's Brownie Wise: Built and Prepped Her Army With Methodical Goal Setting 15 Radio Shack's Charles Tandy: His Commonsense Approach Built An Electronics Giant 16 Retailer Charles R. Walgreen Sr.: His Innovations Helped Build Nation's Biggest Drugstore Chain 17 Barney Creator Sheryl Leach: She Relied On Common Sense To Help Her Build A Purple Empire 18 Bank Of America's A. P. Giannini: His Focus On Ordinary People Helped Build A Financial Goliath 19 Chewing Gum Mogul William Wrigley Jr.: He Stuck To His VisionPART 3 Persevering Through Difficult Times 20 Organizer Nancy Brinker: Her Determination Helped Foundation Spread The Word 21 Aviation Pioneer William Boeing: In Building His Empire,He Bowed To Just One Authority 22 AmeriCredit's Michael Barrington: Attitude Put Him In Driver's Seat Of Auto Loan Titan 23 Nvidia's Jen-Hsun Huang: His Laserlike Focus Helps Keep His Company On Top 24 Entrepreneur Daisy Braxton: How She Used Her Fall Into Welfare To Reach Higher Than She Ever Had 25 IGT's Charles Mathewson: Relationship-Building Helped Him Win Big ……PART 4 Taking Risks With Management StylesPART 5 Keeping The Customer In MindPART 6 Succeeding Through InnovationIndex

用户评论 (总计1条)

•   叙事比较的肤浅，只当是练习英文吧。