追踪中国

出版时间：2011-8  出版社：五洲传播出版社  作者：卫斯林  页数：239  译者：摩恩  

内容概要

A book from China about China unlike
any other What may a German entrepreneur do if from Chinese custome
permanently horror news are arriving, although his company
otherwise enjoys satisfied custome all over the world？ Bernhard
Wessling drew the conclusio. Jettisoning all his prejudices and
fea, he moved into the boom town of ShenZhen, near HongKong. Six
yea he lived and worked in China, read many books about China and
rejected all advice. He traced and found his own way, and he
succeeded.The author - called "LaoWei" by his Chinese friends-
introduces the reade to China in an uncommon manner: humorously,
excitingly and laxly telling. He presents fireworks of incidents
that develop faster and faster. Beginning with his own fea and the
fit contacts, he lets the reade witness the setup of his company,
the creative solutio to countless problems and the discovery of
intriguing oases of nature. The scenes, sometimes touching,
sometimes slapstick-like, sometimes profoundly serious, interlock
and generate in the heads of the reade a sequence of bright and
moving pictures. The observatio of the author deeply delve below
the surface. He avoids the jargon of standard China books and
manuals about how to have success in China and what to strictly
avoid. Rather, the reader finds a lively description of how a
successful business network was established. The author illustrates
the story-telling non-fiction book with more than 140 of his own
photos taken of the life on the streets, in the parks and of
astonishing nature discoveries, right in the mega town of
ShenZhen.

作者简介

The author with his grandson, showing
him photos from China In 1996, the entrepreneur Dr. Bernhard
Wessling founded Ormecon International, a group of small companies
operating world-wide in the area of nanotechnology. He is chemist
and discovered, after many yea of research, the new class of nano-
materials, the "Organic Metals", and introduced them into various
markets in the electronics industry.

书籍目录

What purpose this book does not serve yet is meant for (Author's
Preface)
Some characte, some places, pronunciation guide and some "thank
you"
That's how it started
ChangChun
Negotiating a joint venture
"What if they all decide to move into the city？"
To China with Chancellor Schr6der and Tycoo
My fear of ShenZhen
Chinese dimeio
The fit steps
The young city of ShenZhen
Life in ShenZhen
Our driver
Football in ShenZhen
Gan Bei
Exhibitio
How do I best establish a company in China？
Nature in the juggernaut city
Minor entrepreneu
3-he staff
LangLang and me inaugurate a new concert hall
I am trying to learn Chinese
In hospital
Stock market hype, top and flop
Noise
Toothache
The "China capital of crime"
Serial suicides at Foxconn
The 2008 Olympics
Encounte in the botanical garden
Getting and raising children with joy and sorrow
Odd: a World Cup with 33 teams
The Chinese New Year 
LaoWei does not only play football
Appendix What happened "after the deadline"？
Strange findings in books and media about China
Poem to the West: What Do You Really Want from Us？

编辑推荐

Dr．Wessling’S observations are drilling deep below the outer skin．He has the eye for the usual—exceptional and he looks at people with whom he is deailling with sympathetic interest.WessIing describes China very hUmorously and vivid from a perspective which even 10ng—term Shenzhen residents did not uncover．He adds about 140 photos showing Iife and—very SUprisingly—nature observations which again most of the Shenzheners have never seen．In aII his descriptions．the author avoids any SIang and those PIatitudes who are so much popula r in self-appointed China experts in order to cover Iack of deep knowledge．In the“bUSlness chapters”(if I may say SO)，the deveIopment and function of relationshiP networks ln China based on trust iS described in detail，without even mentioning the term，guanxi which iS elsewhere SO 0ften misunderstood and inapprOpriateIy used．