新编商务英语综合教程·学生用书（第2册）

出版时间：2011-5  出版社：清华大学出版社  作者：谢丹焰 编  页数：380  

内容概要

　　《新编商务英语综合教程》是“高等学校商务英语系列教材”之一。《新编商务英语综合教程.学生用书》为第2册，共10个单元，每单元由reading
i、reading ii和extension三大部分组成，并配有相应的教师用书。
　　本教程选材新颖，内容丰富，专业面广，实用性强，可供高等院校经贸和商务英语专业的学生、具有相应英语水平的商务工作者及商务英语爱好者学习使用。

书籍目录

unit 1 advertisement
　reading i the money in the message
　reading ii advertising on the web
　extension
unit 2 leadership
　reading i characteristics and traits of effective leaders
　reading ii the sensational michael dell of dell computer
　extension
unit 3 information technology
　reading i what makes silicon valley so successful and unique
　reading ii a brave new web
　extension
unit 4 markets
　reading i flea market
　reading ii the natural market
　extension
unit 5 secret to success
　reading i are you an entrepreneur?
　reading ii make money by thinking the unthinkable
　extension
unit 6 competition
　reading i the invisible fist
　reading ii morals in the rat race
　extension
unit 7 investment
　reading i going for the gold
　reading ii king of bond
　extension
unit 8 services
　reading i cross-cultural views of service quality
　reading ii beyond expectations
　extension
unit 9 business ethics
　reading i ethics and competitiveness - put first things
first
　reading ii bribery - an inevitable evil?
　extension
unit 10 customers
　reading i the almighty customer (part i)
　reading ii the almighty customer (part ii)
　extension
appendix a glossary
appendix b idioms & expressions

用户评论 (总计1条)

•   学校统一用书，想去旁听才买的这个书，很不错