管理专业英语教程

出版时间：1998-08  出版社：西安交通大学出版社  作者：张传德  页数：327  字数：510000  
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内容概要

本书是供管理学院的学生在学完“基础英语”之后而使用的管理英语教材。全书所有材料皆取自于近几年国外的英文书刊，内容丰富、题材广泛、语言流畅、文字活泼，既涵盖管理学科各方面的内容，又不乏有趣生动的案例，具有较强的可读性。    本书共20个单元，其后还附5篇管理学名著选文。各单元由课文、课文练习、精读、泛读组成。各单元内容相关性强，详尽的双语词汇注解和课文难点注释为学习者提供了方便；精心设计的课文练习和阅读理解有利于巩固、提高学生阅读、写作管理英语的能力。    本书适宜于作为大专院校、成人教育、自学考试管理专业的教学用书，也宜作学习管理英语的自学用书。

书籍目录

Unit 1　Text: Should Water Be Worth More than Diamonds?　Exercises to the Text　　Intensive Reading: Demand and Supply　Extensive Reading: Adam Smith and the Birth of Economic ScienceUnit 2　Text: Behavioral Considerations in Market Analysis　Exercises to the Text　Intensive Reading: Planning a Marketing Research Project　Extensive Reading: Producing for the ConsumerUnit 3　Text: Motivational Research　Exercises to the Text　Intensive Reading: Gillette Goes High Tech　Extensive Reading: Win over the CustomerUnit 4　Text: The Statistical Testing of Economic Theories: an Example　Exercises to the Text　Intensive Reading: Analysis of the Data　Extensive Reading: Extending the AnalvsisUnit 5　Text: Benefit-Cost Analysis　Exercises to the Text　Intensive Reading: Limitations and Problems　Extensive Reading: Technological versus Economic Efficiency: an ExampleUnit 6　Text: Importance of Product Innovation　Exercises to the Text　Intensive Reading: Development of New Products　Extensive Reading: What Is a "New" Product?Unit 7　Text: Management of Physical Distribution　Exercises to the Text　Intensive Reading: Selection of Channels of Distribution for a New Product 　　Extensive Reading: Optimization and Cost Trade-OffsUnit 8　Text: Applying Management Science　Exercises to the Text　Intensive Reading: Limitations of Management Science Models　Extensive Reading: IBM' s Approa h to PlanningUnit 9　Text: Psychological Influence on Buyer Behavior　Exercises to the Text　Intensive Reading: Decision Making Process in Buying　Extensive Reading: Classification of Consumer Goods .Unit 10　Text: Risks and Its Management　Exercises to the Text　Intensive Reading: Risk Measurement　Extensive Reading: Control of RiskUnit 11　Text: Advertising　Exercises to the Text　Intensive Reading: Developing the Media Plan　Extensive Reading: The Advertising MediaUnit 12　Text: Motivating Workers in Workplace 2000　Exercises to the Text　Intensive Reading: Japanese Approach to Business　Extensive Reading: Ouchi——Theory ZUnit 13Unit 14Unit 15Unit 16Unit 17Unit 18Unit 19Unit 20Selected Reading from Management ClassicsVocabulary