标志再设计

出版时间：2011-12  出版社：大连理工大学出版社  作者：王绍强  页数：271  
Tag标签：无  

内容概要

这本《标志再设计(精)》为英文版，由王绍强编著：This is the
kind of change Relogo is alL about. It cerebrates how a first
glimpse of an idea, a grimmerin someone's imagination, can spark a
powerfut flame. It is about true differentiation and the
strongidentities that make these brands stand out. It is also about
embracing new technologies and givingthe consumer a better
understanding of what is going on around them and what makes the
world goround. In these pages, you wiLL find inspiring ways of
achieving change and in-depth information aboutwhat it means to be
fresh and vivid, as well as how to give a brand identity a new set
of 'clothes'.

书籍目录

PREFACEOVERTURNWORKINDEXACKNOWLEDGEMENTSSIMILAR DIFFERENCEDIVERSITYDESIGNER INDEX

章节摘录

版权页：插图：

编辑推荐

《标志再设计》编辑推荐：Re-designing the brand，Pour repenser la marque，Rediseno de la marca，Per ridisegnare il marchio。

用户评论 (总计5条)

•   书很好。值得一读。可作为平时的设计参考书
•   幫朋友買的，是很好的素材書！
•   一直关注这本书，促销前172左右，但搞促销价格上调10多块，感觉当当不地道
•   书还可以，不过真贵。最多也就值半价。
  有点后悔，如果书店翻过实体书就不会买了。
•   好极了，与我预想的商品以个样，新的，内容属实。